Infracommerce points out the beginning of the year as a strategic window for retail

With the closing of the period of greatest retail warming, the beginning of the year marks a new stage for Brazilian trade, characterized by adjustments in the pace of consumption and the opening of strategic opportunities for retailers Infracommerce, leader in full commerce solutions in Latin America, the most moderate movement typical of the first months of the year is a seasonal behavior already known in the sector and can be used as a propitious moment for optimization of operations, strengthening the relationship with the consumer and stimulating new buying journeys.

Traditionally, after events such as Christmas and Black Friday that concentrate the highest sales volumes of the retail calendar, consumers start to adopt more planned and rational choices. This scenario opens space for strategies focused on convenience, economy and predictability, factors increasingly valued in the purchase decision process.

In this context, logistics solutions gain prominence. After the peak of deliveries at the end of the year, the withdrawal in store emerges as an efficient alternative, combining agility, cost reduction and better experience for the consumer, in addition to minimizing the impact of freight, one of the main reasons for cart abandonment in e-commerce.

“To boost results at the beginning of the year, a Infra-commerce recommends that retailers invest in promotional actions, sales for inventory renewal and in prioritizing categories with characteristic demand of the period, such as school materials, travel items and ventilation. The reinforcement of digital channels, with personalized offers and more fluid buying journeys, also stands out as a competitive advantage”, says Gerson Ferreira, Head of Client Success at Infracommerce.

Another common movement of the period is the increase in exchanges and returns of Christmas gifts.With clear communication and use of technologies and automations with AI, this flow can be converted into an opportunity for loyalty, stimulating new purchases and strengthening the relationship with the consumer. “Here the secret is to reduce friction and quickly solve the pain of the consumer”, says Gerson Ferreira.

A Infra-commerce it also points out that the strategic use of data, combined with performance and logistics efficiency actions, is fundamental to sustain sales, reduce losses and optimize retail results at a time that, although marked by adjustments in consumption, offers ample potential for innovation and growth.