After making a presence in NRF Retail’s Big Show 2026, considered the largest and most relevant retail event in the world, the Gouvea Experience promote next day january 27, the Retail Trends Post-NRF 2026. The event, which will take place at Teatro Claro MAIS, in Sao Paulo, promises to present to the national market a complete overview of the innovations and strategies discussed in New York.
Aimed at leaders, executives and professionals in the sector, the meeting will take place from 8am to 18am and opens the annual calendar of the Gouvea Experience. The central proposal is to go beyond a simple trend report: the objective is to translate the actionable insights, global strategies that are actionable and applicable to business in Brazil, strengthening the competitiveness of national brands.
Tropicalized Intelligence
The curation of the content is signed by Delegation Gouvea, who accompanied in loco the main debates, exhibitions and technical visits to retailers in the United States. The event is considered the most complete “Post-NRF” in the country, bringing together in a single day strategic content, qualified networking and analysis adapted to the local reality.
Among the themes that will dominate the agenda are technology applied to the customer experience (CX), omnichannel, innovation in services and the emergence of new store models strategic use of Artificial Intelligence (AI) and its direct impact on the transformation of operations and business models.
Several speakers will take the stage to stimulate reflections on digitization and the future of consumption. By connecting the global vision to the specific demands and challenges of Brazil, Retail Trends Post-NRF 2026 seeks to anticipate scenarios and inspire strategic decisions crucial for the year ahead.
Retail Trends Post-NRF 2026
| Schedule | Her | Speaker(s) |
| 08:00 | Accreditation | |
| 08:50 | Opening | Marcos Gouvea de Souza Director General Gouvea EcosystemAna Paula Rocha iretora Executiva Gouvea Experience |
| 09:05 | The Economic Scenario of Brazil and the World for 2026 | Speaker to disclose |
| 09:30 | Services transforming retail and the global economy | Guilherme Loureiro 2 Regional CEO Walmart Canada, Chile, Mexico and Central America |
| 09:55 | NRF Gouvea's Vision 'THE Future Now: Buying is no longer as it was in the old days | Luiz Alberto Marinho Only Director Gouvea Malls |
| 10:30 | Moment Networking (Coffee Break) | |
| 11:10 | NRF Vision Gouvea 2026 NRF: The year that retail stopped using AI & IT came to be commanded by it | Marcelo Antoniazzi CEO | Gouvea Consulting |
| 11:40 | NRF Gouvea Vision & Era of Integrality: Technology Solutions, Innovation and Business Strategy | Robert Wajnsztok only Director Gouvea Consulting |
| 12:00 | Technology, Innovation & AI: A tour of the highlights of Expo NRF 2026 | Regiane Roman | VIP-Systems |
| 12:35 | Lunch | |
| 14:00 | NRF Gouvea Vision & The Role of the Store in Customer Experience and Enchantment | Lyana Bittencourt's 5 CEO Bittencourt Intelligence in Business Networks |
| 15:00 | NRF Gouvea Vision & Natural Engagement in the Age of Artificial Intelligence | Janice Mendes ^^Single Director | Gouvea Malls |
| 15:20 | NRF Gouvea Vision & Reinvention of Business Models and Service Platforms | Eduardo Yamashita ^COO | Gouvea Ecosystem |
| 15:55 | Panel 'NrF NY's key learnings for business | Marcos Gouvea de Souza and guests |
| 16:40 | Closing Lecture & The professional of the future: How to prepare for the job market in the age of AI | Michelle Schneider's ^^Signal & Cipher, guest teacher at SingularityU |
| 17:10 | Closure | Marcos Gouvea de Souza Ana Paula Rocha |
Retail Trends Post-NRF 2026
Date: 27 January 2026
Time: from 8h to 18h
Location: Teatro Claro MAIS SP ̄s Street Olympics, 360, Vila Olimpia io Sao Paulo (SP)
Registration: https://www.sympla.com.br/evento/retail-trends-2026-pos-nrf-gouvea/3148475rvices
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