Tiago Vailati lança “Chat Commerce”, primeiro livro brasileiro dedicado à nova era das vendas conversacionais

The way to sell has changed and the conversation has returned to the center of the buying experience Tiago Vailati, entrepreneur with a consolidated career in retail and technology and CEO of Loopia, spear Commerce Chat, the first Brazilian book dedicated exclusively to the theme. The work delves into how brands can transform dialogues into real business results, uniting proximity, intelligence and scale in customer service.

Starting from the idea that retail has always been made of conversations, Vailati shows how technology, especially in the digital environment, has returned to companies the ability to listen and respond to their customers in a personalized and efficient way.In a scenario where new generations prioritize dialogue when buying, the author presents the CHAT Method, which combines Context, Humanization, Activation and Technology as pillars to transform service into a true revenue engine.

“A sale has never ceased to be an act of trust. What has changed is the format of the conversation. Today, brands that can hear better, respond with context and act fast build stronger relationships and sell more”, he says James Vailati.

Throughout the book, the author shares practical learnings, examples of brands that are ahead of this movement and ways to apply Chat Commerce strategically, going beyond operational service and creating trust relationships that drive sales and loyalty. More than a trend, Chat Commerce is presented as a structural change in the way brands and consumers connect.

Commerce Chat it is a practical guide for entrepreneurs, marketing, sales and service leaders who want to understand this new logic of consumption and prepare for an increasingly conversation-driven market.

Service

Book: Commerce Chat
Author: James Vailatti
Theme: Conversational sales, digital retail, consumer experience and business-applied technology
Format: Printed & digital
Where to buy: :
Link: Link