Marcos Gouvea de Souza was announced as the new vice president of the International Federation of Retail Associations (FIRA 0 Federation of International Retail Associations). The appointment marks an important moment for Brazilian trade, placing a national leadership in a prominent position in the global governance of the sector.
Gouvea, who is the founder and general director of Gouvea Ecosystem, brings to the Federation decades of experience in strategic consulting and retail development. Its trajectory is marked by the connection between the Brazilian market and the main world trends, being a constant and influential presence in events such as NRF Retail’s Big Show.
The role in the Federation
In charge of the vice-presidency, Marcos Gouvea will have as mission to collaborate in the articulation between the various retail associations around the world. The objective of the entity is to foster the exchange of best practices, discuss the challenges of digital transformation and consumer behavior, as well as strengthen associativism in global trade.
The presence of a Brazilian in the leadership of the Federation is seen by the market as a strategic opportunity to:
- Give visibility to the innovations of Brazilian retail in the international scenario.
- Accelerate the exchange of knowledge between emerging and mature markets.
- Influence staves global impact on the supply and distribution chain.
Leadership Trajectory
Marcos Gouvea de Souza is recognized as one of the leading voices of retail in Brazil. In addition to leading Gouvea Ecosystem, he serves as an advisor to several companies and is the author of publications on management and market trends. His rise to the vice presidency of the International Federation consolidates his role as the national retail “embassador, reinforcing Brazil's executive competence in international forums.
