The number of Brazilians with health plans has reached 52.8 Million in 2025. In the same period, the sector moved R$ 190 billion only in the 1st half, consolidating Brazil as the largest private health market in Latin America. Even in the face of high interest rates, the demand for plans has continued to expand, reinforcing the weight of the sector in the service economy. The result is a mature environment, where technology and management companies gain space to structure scalable models, financially consistent and aligned with regulatory requirements.In this context, Click Planos projects to achieve valuation of R$ 600 million by 2030 and assesses open IPO. The movement reflects a new stage of professionalization and governance, with technology and transparency at the heart of investment decisions and expansion of the sector.
The perspective is supported by advancing digitalization and by the maturing of the consumer, who seeks clarity, autonomy and predictability in health costs. The model directly connects operators and users, allowing to compare coverage, values and accredited networks in real time, without face-to-face intermediaries. This structure reduces operational costs and expands access, meeting a pent-up demand for convenience. For Gustavo Succi, CEO of Click Planos, the movement reflects a transformation that goes beyond technology.“Private health in Brazil has always been robust, but still operated with analog mechanisms. The use of technology and data allows to predict risks, reduce inefficiencies and increase transparency.
Traditional intermediation, based on multiple steps and little data integration, has given way to digital solutions that allow more rational and fast decisions. For Succi, the market is moving towards a new phase.“The consumer wants autonomy, and the sector needs predictability.When the two ends meet, the system gains efficiency.This is what digitalization provides: balance between cost, regulation and access”, he explains. Digital transformation has been accompanied by more rigorous governance practices and greater professionalization in management IPO projected until 2030 it is not only a financial milestone for Click Plans, but a sign of the maturation of a sector that starts to operate under similar logics to those of the financial system and the educational market.“Today there is room for sustainable models, with validated technology and consistent regulatory structure. The opening of capital is a consequence of a sector that is ready to compete with transparency and”, says Succi.
The trajectory of Click Planos summarizes the transition that should mark the next cycle of private health in Brazil, based on data, efficiency and governance. Digitalization is no longer a trend and has become part of the central infrastructure of the system, connecting operators, consumers and providers in an integrated way. The challenge now is to transform this modernization into a real benefits: reduce operating costs, extend reach and make access more predictable for families and companies. The use of technology allows greater transparency in hiring and stricter control over costs, which strengthens the sustainability of the sector. This advance also helps operators to plan accurately, reducing risks and optimizing resources. Digitization, when combined with governance and stable regulation, creates a virtuous cycle of efficiency and competitiveness. This model can serve as a basis for a more balanced supplementary health, where innovation and financial responsibility go hand in hand, ensuring sustainable growth for the system.
