Technology and sales: is messaging automation really efficient?

According to data released by Kissmetrics, a digital marketing automation, monitoring and engagement platform, 71% of consumers declare that positive brand evaluation is directly related to quick and effective responses Future Sales from Gartner, it reveals that 33% of buyers want experiences without sellers.In this scenario, customer service automation has become increasingly present in the retail sector.

According to Marcos Schutz, CEO of VendaComChat, a network specialized in Whatsapp automation services, the feature has become a necessity.“Atomatizing sales processes can transform the customer experience, offering immediate and personalized support, in order to increase customer satisfaction and loyalty”, comments the executive.

According to Schutz, one of the main benefits of automation in customer service is the decrease in response time. The information is endorsed by a survey of the digital marketing agency Dbout Media, which revealed that when customers are answered in less than 10 minutes, the chances of conversion increase by 70%. 

“Currently, in Brazil, 70% of sales start with WhatsApp and message automation can expand the volume of marketing by up to 40%, because, in addition to being available to consumers 24 hours a day, 7 days a week, the technology enables the team to focus on creative growth strategies, improving efficiency and allowing the reach of new customers with less effort”, explains the CEO.

According to the survey 37 Stats That Make the Case for Sales Automation in 2024 developed by Hubspot, it reveals that sales professionals estimate to save about two hours and 15 minutes daily by using Artificial Intelligence (AI) and automation solutions for manual tasks.

In addition to the decrease in response time, increased sales conversion and time savings, Schutz states that the automation of customer service enables personalized interactions.“This type of solution allows sellers to create authentic connections with consumers, as they facilitate the collection, storage and query of data. In this way, it is possible to elaborate individualized messages that show that the brand really cares about the needs and expectations of customers”. 

According to Schutz, in 2025, personalized and relevant service will be applied through technologies such as AI and advanced automation, integrated into platforms that analyze and interpret data instantly. Despite this, the executive warns that success in customer service will depend on a balanced approach between technology and humanization. “Tools such as AI, automation and data analysis bring efficiency, but it is empathy and human care that create genuine connections and retain customers. In this way, service must be continuously reviewed and improved based on feedback, trends and new technologies, ensuring that companies adapt to the expectations of consumers in constant evolution.