Changes in consumption habits, technological advances and a growing demand for customization have transformed the delivery sector in recent years. Now, it is possible to buy even non-food items, receive recommendations based on habits and follow delivery men with precision. By 2025, these trends are expected to consolidate, redefining standards and opening new business opportunities for deliveries.
According to a study by Ticket, 40% of Brazilians ask for food via delivery and 11% make one to two orders per week, which shows the strength of the segment and, consequently, competitiveness. “Companies that embrace new practices are able not only to keep up with market changes, but also create differentials. Therefore, innovation and adaptation are essential to stand out in such a dynamic sector”, says Vinícius do Valle, marketing coordinator at Gaudium, a startup specialized in the mobility and deliveries sectors.
From this perspective, the expert highlights the main trends that should shape the sector in 2025. Check it out:
1- Expansion of the ultra-fast delivery
The Quick commerce (or Q-Commerce), a model that promises deliveries in up to 30 minutes, remains one of the big bets for 2025. This modality has gained strength with the use of strategically located urban warehouses and advanced technologies, such as artificial intelligence for route optimization. High demand products, such as supermarket items and ready-to-eat meals, are among the main beneficiaries.
2- Innovative and affordable payments
The financial sector will play a strategic role in the evolution of delivery in 2025. The popularization of digital wallets, cryptocurrencies and biometric payment systems has brought more agility and security to the checkout process. In addition to making transactions faster, these solutions serve a growing population that seeks more inclusive and modern payment methods.
3- Integration of Super Apps
Super Apps, platforms that concentrate various services in a single environment, will continue to transform the market next year. Companies in the sector are already combining features such as transport, entertainment and purchases of electronic products, creating an integrated and comprehensive ecosystem. This approach has provided greater convenience to users and driven engagement with platforms.
4- Sustainability as a Priority
Sustainability remains a central agenda in the delivery sector. In 2025, a breakthrough in the use of biodegradable, reusable or recycled materials is expected. In addition, the adoption of electric vehicles and bicycles for urban deliveries contributes to the reduction of carbon emissions, aligning with the global goals of sustainability and environmental responsibility.
“ The industry has shown a remarkable ability to keep up with the changes of recent years. This continuous adaptation highlights the economic importance of the segment, while highlighting its ability to implement innovations to meet the new demands of consumers and market dynamics”, concludes Valle.

