In December, Picpay users will have access to a new session, where they can order for deliveries of meals or items within 10 minutes. This will be possible because the payment platform and digital services has entered into a partnership with Rappi, the leading superapp in Latin America, which provides the destination with all its operating expertise quickly, convenience and technology.
The new section “Picpay Delivery” will work as a mirror, allowing orders to be placed without the need to be a user of both applications. That is, through integration, the entire purchase journey from the choice of the item to the payment and monitoring of the Rappi & O order takes place entirely within PicPay.
Initially, they will be available on the 100% platform of the items available in Rappi Turbo, which makes ultra-fast deliveries in up to 10 minutes, for all the cities in which the service operates. In addition to a special selection of our portfolio of Restaurants for Sao Paulo (SP), Rio de Janeiro (RJ) and Recife (PE).
“This partnership represents a significant step for Rappi in Brazil as we combine our technology and last mile operation with 64 million PicPay users to deliver a unified, simple and powerful experience.It is an initiative that reinforces our commitment to innovation, convenience and access to essential services, as well as contributing to the geographic expansion of the platform with PicPay”, he says Felipe Criniti, CEO of Rappi in Brazil.
The move is considered a disruptive move in the digital delivery and services industry, uniting Rappi's expertise in high-efficiency operations with PicPay's massive reach, creating an even more complete and convenient consumer ecosystem.
On the PicPay side, the integration reinforces the strategy of expanding the service offer within the application, transforming it into a multifunctional hub that accompanies the user in all his daily needs.
“The partnership with Rappi, inaugurates an unprecedented model in the market to bring even more convenience to the user of our” app, says Alexandre Moshe, executive VP of Audiences and Ecosystem of PicPay.“se step, added to the launch of Travel and Experiences hubs and end-to-end marketplace in the app, reinforces that the customer can buy everything they need without leaving PicPay”, he concludes.
The arrival of PicPay Delivery expands options for consumers and increases competitiveness in the sector. “A partnership with Rappi gives us operational scale and strengthens our ability to create relevant agreements with restaurants and brands loved by Brazilians, with aggressive strategies of offers paying with PicPay. Thus, we were able to transfer part of the value that today is on the platforms directly to consumers, increasing the benefit of our” ecosystem, says Lucas Gonzalez, executive who leads the operation.
The new functionality will be gradually made available to the entire PicPay user base, offering an efficient, modern and fully integrated ordering and delivery experience to the robust Rappi ecosystem.
