Tupperware Brasil takes another step in its innovation strategy and expansion of consumer connection. After holding its first Live Shop on Instagram, the brand announces the launch of its official stores on the marketplaces Mercado Livre and Shopee, in addition to integrating its catalog with Amazon and Magalu.
The novelty expands Tupperware's digital presence, offering the public new ways to access its iconic products with practicality and credibility, on platforms already consolidated in online retail.
The operation will begin gradually: the portfolio initially featured licensed product lines and the famous Big T. Subsequently, new successful lines, such as Tupper Boxes, utensils, and recent innovations, will be incorporated, in a strategic move of continuous expansion.
“The official presence in marketplaces represents a milestone in our digital journey, expanding the brand's reach, strengthening institutional credibility, and offering more convenience to the consumer. It is an initiative complementary to our network of consultants, which continues to be the heart of Tupperware in Brazil,” says Patricia Braga, Marketing Director – Latam at Tupperware.
Brazil now follows the steps of other markets in the region, such as Mexico, which has been present on the Amazon and Mercado Livre marketplaces since 2024. The goal is to accelerate results and further consolidate the brand's relationship with digital consumers.
In addition to reinforcing institutional presence, the entry into marketplaces aims to attract new audiences, spark interest in the brand, and strengthen the entire sales ecosystem.
“With this move, Tupperware reaffirms its commitment to offering practical, sustainable solutions aligned with new consumption trends, making its shopping experience increasingly accessible, connected, and close to the consumer,” concludes Patricia.
