The advancement of Pix and the consistent growth of Brazilian e-commerce are shaping a new scenario for digital retail and increasing the interest of foreign fintechs in the national market. According to the Central Bank of Brazil, 72 billion operations were registered in the first half of 2025, an increase of 15.2% compared to the previous year. In the same period, the financial volume reached R$ 59.7 trillion, a growth of 14.5% compared to the same period of the previous year.
In parallel, e-commerce continues to expand. According to ABComm (Brazilian E-commerce Association), the sector grossed R$ 204.3 billion in 2024, with 414.9 million orders placed across the country, reinforcing the maturity of Brazilian digital retail and the growing demand for more agile, integrated, and scalable payment solutions.
In this context, the so-called international Pix gains prominence. The possibility of using Pix in cross-border transactions, whether for purchases by Brazilian consumers on international websites or for global companies to accept the preferred method of the national public, is attracting the attention of foreign players seeking to expand their access to the Brazilian market.
For companies wishing to operate in Brazil, integrating Pix means reducing friction, increasing conversion, and meeting the already consolidated consumption behavior in the country. At the same time, it opens a new horizon for the internationalization of purchases and services, increasing the competitiveness of platforms that adapt to this reality.
"Pix is already part of the daily lives of Brazilian consumers, and its expansion into the international environment represents a natural evolution of the system. When global companies start accepting Pix, they reduce friction, increase conversion, and connect more directly with local consumer behavior. We are entering a phase where Pix not only drives sales within Brazil but also strengthens cross-border e-commerce and brings the national market closer to the global digital economy,” says Marlon Tseng, CEO of Pagsmile.
With the country combining scale, high adoption of Pix, and a rapidly expanding e-commerce sector, Brazil is consolidating itself as one of the most strategic markets for technology and payment companies looking to grow in Latin America. In this context, international Pix emerges as one of the main drivers of this next stage.
