With the proximity of the holidays, Amazon Brazil announces an important achievement: in 2025 alone, more than 1 million orders in the Amazon.com.br they were delivered using the company's gift packaging service. This differential of the company has already connected customers throughout the country, totaling more than 5 million gifts sent since 2022. The option to pack gift items at the time of purchase and include messages is a convenience of Amazon in the country, making the sending of products a form of affection and personalized celebration.
To celebrate this milestone, the company has launched a new institutional film that reinforces its role in connecting people and reducing distances throughout the year, highlighting convenience and customer focus, as well as transforming each delivery into smiles and connections. In the film, Amazon details the entire journey of a gift, from the moment of purchase in the online store, through the care of its employees when handling orders, the efficiency of the company's logistics centers and the path of delivery, to the thrill of arrival at the door. here.
For customers who still want to give gifts to loved ones during the holidays, Amazon puts on the estimated date of delivery the forecast of how many days before Christmas your order arrives.For those who choose the option to pack for gift and write a personalized message, the functionality can be found before finalizing the purchase, at the bottom of the checkout page, in the same section where the customer chooses the form of payment and selects the delivery address. In this area, it is possible:
- Add gift packaging to order
- Write a personalized message that will accompany the product
This functionality allows the customer to customize the gift experience, making each delivery more special and meaningful, especially for those who are sending gifts to loved ones who live far away.

