Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, has integrated RCS messaging for Apple devices across Brazil into its solution. The technology allows companies to send messages with audio, video, images, documents, and interactive features such as action buttons and carousels.
“RCS transforms the way of communicating with customers, offering a rich and interactive experience. With the arrival of RCS on iPhones in Brazil, we have significantly expanded the channel's reach, which has already demonstrated significant results in Marketing and Sales campaigns”, stated Gilsinei Hansen, VP of Marketing and Business at Zenvia.
RCS for Apple devices [including iPhones] is available to Vivo customers who have updated their operating system to iOS 26. It is expected to be available to other consumers and carriers in 2026.
Channel advantages for businesses
RCS offers advanced features without requiring users to download additional applications. Messages arrive directly in the smartphone's native application – Google Messages for Android and Apple Messages for iOS – which facilitates adoption and ensures greater reach.
The technology allows for real-time results tracking, facilitating adjustments for better engagement and conversion. Companies that adopt RCS also benefit from brand verification, a feature that strengthens consumer trust.
“RCS is already available for more than 135 million mobile phones in Brazil, without the need to download or activate anything, making it an extremely relevant channel in the country”, reinforced Kaio Marin.
The adoption of RCS has been identified as a competitive differentiator for customer acquisition and retention. The use of visual and interactive resources contributes to more effective engagement and personalized experiences, factors that directly impact increased conversion.
“Companies seeking to improve contact with their customers and achieve superior results in their campaigns should learn about RCS. Its potential to transform business communication in Brazil is significant, especially in sectors that rely on direct and fast interaction with consumers”, concluded Hansen.
