Shopee initiative makes Maracanã reach 130 decibels in tribute to Flamengo's 130th anniversary

During the match between Flamengo and Santos this Sunday (9th), at Maracanã, for the Brazilian Championship Serie A, the red-and-black supporters' chanting reached 130 decibels, alluding to the club's 130th anniversary, in a campaign promoted by Shopee.

The red-and-black supporters' volume was measured by sound sensor devices installed in the stands and audited by ZIEL ENGENHARIA, a company specialized in acoustic and environmental measurements. The equipment recorded, in real time, the passion and spirit of the supporters in the stands.

Flamengo spokesperson.

Upon reaching the target, attending supporters unlocked a R$ 50 coupon displayed on the stadium screens, to be used for purchases on Shopee. The initiative turned Maracanã into a true celebration stage and reinforced the partnership between Shopee and Flamengo.

“This initiative solidifies another step in our partnership with Flamengo and reinforces Shopee's commitment to creating unique experiences for red-and-black supporters and the Brazilian public. The campaign demonstrated how we can unite technology, emotion, and real benefits, transforming Maracanã into a celebration stage,” states Felipe Piringer, Shopee's Marketing Head.

Influential supporters who engage the fanbase

Were also present on the day of the event and contributed to the red-and-black supporters Babu Santana, Alan Barros, Marcelo Nuba (the Flamengo little angel) and Belle Costa. Despite being from different niches, all influencers share a common passion for the team.

Alan Barros, for example, is often at football stadiums talking to supporters during pre-match warm-ups and this time was one of those responsible for conveying the challenge message to attendees. The Flamengo little angel, who is already a regular presence at many Mengão games, was also invited by the marketplace to contribute to the supporters' roar.

Launched in 2015 in Singapore, Shopee is a marketplace connecting sellers and consumers, with local operations in the country since 2020. Currently, the company has a team of over 25,000 employees across three offices in São Paulo city, 14 distribution centers, and more than 200 logistics hubs throughout the country to serve its over 3 million registered Brazilian sellers, who are now responsible for over 90% of the platform's transactions.

Shopee provides an easy, secure, and enjoyable shopping experience for millions of people daily. Furthermore, the company is committed to contributing to the development of the digital economy by helping small and medium entrepreneurs and major brands thrive in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.