Marketplace connects personal trainers to students amid the expansion of the digital fitness market expected to reach US$ 98.7 billion.

Online training and hybrid models are already a consolidated reality in the world. According to the consultancy Mordor Intelligence, the online fitness market should reach US$ 98.7 billion by 2030, reflecting a structural change in the way people train and physical education professionals work.In this scenario, the PersonalGO, a startup that connects coaches and students, it emerges as a strategic platform, offering free resources and global reach to enhance the performance of personal trainers in the digital environment.

Combining technology and personalization, the platform offers an intelligent search system that connects students to ideal professionals according to goals, preferences and budget. The feature is complemented by a library with thousands of exercises, prescription tools adapted to different profiles, including home workouts without equipment, and advanced monitoring tools, such as body scanning that allows you to monitor evolution from a distance.

The behavior of new generations has driven the growth of the sector. A report by Les Mills shows that 72% of regular practitioners of Generation Z already adopt the hybrid format, combining training in gyms with digital platforms. “This behavior shows that personal trainers need to adapt quickly to new forms of physical activity consumption. The digital presence is no longer a differential, it is a market requirement and a growth opportunity for those who know how to take advantage of technology in their favor, says” Ana Endlich, CMO and co-founder by PersonalGO.

Technology and behavior go together in this transformation. According to the Top Fitness Trends 2025 report, from the American College of Sports Medicine (ACSM), the main trends are Wearable Technology and Mobile Exercise Apps, reinforcing the mobile-first movement of the sector.In Brazil, Sebrae also encourages physical education professionals to expand their digital presence, highlighting that online consulting, applications and videos are essential components of the modern business.

With digitalization accelerating and demand on the rise, new career prospects emerge. The U.S. Bureau of Labor Statistics projects growth of 12% in the employment of fitness trainers and instructors between 2024 and 2034, a pace far above the average of other professions.This convergence between technology, behavior and opportunity creates a fertile scenario for physical educators to expand their performance and scale their care.

Unlike most of the solutions available, a PersonalGO it is totally free for personal trainers, without limit of students or training prescription, allowing unlimited performance, including with foreign students. Since the launch of the global version, the platform already connects users in more than 15 countries. “The future of training is in the connection between technology, customization and geographic freedom. Online coaching is a natural evolution of the profession, and we want to give coaches the tools to thrive in this new scenario”, he says Ana Endlich.