The most used instant payment system in the country enters a new phase, with functions that go beyond real-time transfer. The Central Bank recently launched the Pix Automatic (june 2025), had already made mandatory the Recurring Scheduled Pix (october 2024) and works to release the Pix Parcelado by the end of this year. The set of these news creates a scenario that can change the way businesses organize cash flow and relate to their customers.
For consumers, it is about convenience: paying subscriptions without forgetting, scheduling transfers or installments purchases without relying exclusively on the credit card. But for those who undertake, the change is even deeper: greater regularity in the revenue stream, more bargaining power and the possibility of attracting new audiences. Experts point out that, in the medium term, the recurring Pix can replace part of the slips and even reduce the need for automatic debit in traditional bank accounts (Central Bank; Agencia Brasil).
In this context, payment companies are already moving to follow the transition. FrogPay, a fintech specialized in solutions that simplify the lives of those who undertake, sees in the advancement of Pix a reinforcement of its purpose to make everyday life more agile and efficient. All the machines in the network already integrate Pix to face-to-face sales and the Sales Portal, ensuring transparency and control of receivables in real time.
In addition to this integration, the brand also offers its own resources that increase financial efficiency. Among them are FrogRecurrence, aimed at the management of tuition and subscriptions in different sectors, and Froggiro, working capital available after three months of movement, based on the real sales history. These tools complement the news of Pix, offering the entrepreneur a complete view of his cash and more autonomy to make decisions.
“Who is undertaking needs clarity about cash flow and tools that adapt to their reality. The new Pix modalities arrive to offer just that. Our role is to translate this technology into simple solutions that give autonomy and financial consistency to the entrepreneur”, explains Marcelo Ramos, commercial director of FrogPay.
In the context of franchising, the proposal also gains relevance. According to the Brazilian Franchising Association (ABF), the sector earned R$ 273 billion in 2024, growing 13.5% compared to the previous year. More accessible franchise models, such as FrogPay (initial investment from R$ 5,000), democratize this access and reinforce the importance of financial solutions that accompany the reality of different profiles of entrepreneurs.
Combining intuitive technology, humanized service and a structure designed to support businesses of all sizes, FrogPay positions itself as a partner for those who want to turn Pix news into a real growth opportunity.
