Topsort Drives Black Friday Sales with Retail Media Solutions Note: There is no translation to provide as the provided text is in English. If you'd like, I can help you with anything else, such as rephrasing or suggesting alternative solutions!

Topsort, a global technology platform for retail ads based on artificial intelligence, offers a complete portfolio of solutions that help brands and retailers boost sales during Black Friday. Among these tools is Sponsored Brands, a format that combines sponsored products and videos in a single ad, providing more relevant and engaging shopping experiences for consumers.

The format started to be used at Magalu Ads, in partnership with Mondial Eletrodomésticos, guaranteeing the first position in the search results by category and delivering expressive results in conversion and engagement.

In addition to Sponsored Brands, Topsort offers other retail media tools that intelligently connect brands and consumers, based on real-time data and decisions, boosting performance and increasing the return on investment especially in the Black Friday period.

According to Topsort's co-founder and CTO, Francisco Larraín, “brands that use these tools achieve significant conversion increases, transforming visibility into sales quickly, measurable and scalable. It is a strategic opportunity to get ahead of the competition on Black Friday.”.

Larraín also points out that Topsort was built on AI from day one. “This means: no inflated implementation costs, no fragile integrations, just faster and more accurate auction-level decisions. This allows retailers to monetize in weeks, not years,” he said. “The company’s solutions simplify the work of marketers who previously needed to master hundreds of disconnected tools,” he said.

The platform also democratizes access to Retail Media by allowing smaller retailers to use sophisticated technologies that were previously restricted to large players. “A small retailer can create a self-service platform with the same sophistication as the sector's giants,” he concluded.