ESPM Launches Professional Doctorates in Consumer Behavior and Creative Economics

Aiming for flexibility for market professionals, ESPM, a reference school and authority in Marketing and Innovation focused on business, launches this year two doctoral programs recently approved by the Coordination for the Improvement of Higher Education Personnel (CAPES) of the Ministry of Education. Classes are held biweekly on Fridays and Saturdays, allowing for better adaptation to students' routines.

ESPM continuously invests in courses that offer an experience compatible with market demands and professionals' routines. "These courses represent a strategic differentiator, expanding professionals' capacity to lead change and add value to the market in an innovative and well-founded manner," says Denilde Holzhacker, Academic Director of ESPM. "Our model was designed so that professionals can adapt their studies to their daily lives, making academic development feasible and aligned with their reality."

The Professional Doctorate in Consumer Behavior at ESPM, starting on February 12, 2025, will be held biweekly on Fridays and Saturdays at the ESPM Tech campus in São Paulo, with a duration of six semesters. Applications are open until January 21, 2025. This program offers two research lines. "Person, Society, and Consumption" focuses on investigating the consumption practices of individuals, groups, and organizations, understanding how they choose, purchase, use, and dispose of products, services, ideas, and experiences. And "Consumption, Intelligence, and Strategy," which is centered on the study of obtaining and applying information about consumer behavior, addressing how people construct their role as consumers and their relationships with brands, raising insights into decision-making processes and purchase and disposal experiences.

In Rio de Janeiro, the Professional Doctorate in Creative Economy, Strategy, and Innovation at ESPM will be offered at the ESPM Glória Villa-Aymoré campus, with classes on Saturdays and a duration of eight semesters, starting on March 15, 2025. Applications close on February 3, 2025. This course also features two research lines: Strategic Management of Creative Sectors, Businesses, and Territories, which explores how knowledge, innovation, and entrepreneurship interact to create value and generate competitive advantages in creative enterprises, and Design and Innovation of Creative Processes and Products, which investigates design both as an independent creative industry, a driver of the economy, and in its relationship with other creative and cultural sectors. It involves the development of projects, methodologies, empirical research, and reflections in the field of design and innovation, focusing on creative processes and products.

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Professional Doctorate in Consumer Behavior 

Start: February 12, 2025 

Application deadline: January 21, 2025 

Where: ESPM Tech Campus – Rua Joaquim Távora, 1240, Vila Mariana – São Paulo

Applications and information: here

Professional Doctorate of the Graduate Program in Creative Economy, Strategy, and Innovation 

Start: March 15, 2025 

Application deadline: February 3, 2025 

Where: ESPM Glória Villa-Aymoré Campus – Ladeira da Glória, 26, Glória – Rio de Janeiro

Applications and information: here