Netshoes launches first official Kings League store in Brazil

Netshoes, the largest e-commerce sporting goods and lifestyle in the country, is the new official sponsor of Kings League Brazil, football league 7 created by Gerard Pique in 2022. As part of the partnership, the company will be responsible for the management and operation of the first Brazilian and official Kings League online store, which will bring together products from all participating teams.

For the first time, all 10 teams will have shirts for sale in the same e-commerce, which makes it possible for fans to purchase items from all Brazilian teams.

“We combine the best of our digital and commercial expertise with the passion of Kings League fans to deliver an experience that goes beyond shopping: convenience, service excellence and a complete line of products from the” teams, says Marcelo Chammas, Netshoes commercial director.“Our management translates the spirit of the league by connecting sport, culture and lifestyle in one movement.”

More than a championship, the Kings League has established itself as a cultural phenomenon among Generation Z, with live broadcasts on Twitch and other social networks, innovative formats and a strong digital presence, with the support of influencers and celebrities who act as team presidents. 

In addition to the store, Netshoes is a sponsor of the championship and complements the salary of the 10 players “pick 1”, chosen first in “draft”. Considered the star players of each team, athletes will become influencers of the brand during the tournament. 

In addition to the Kings League Brazil store, Netshoes is responsible for the operation of 12 other sports team stores.