Amazon Brasil strengthens the premium segment and fragrances with the arrival of the official Giorgio Armani store

Amazon Brazil announces the arrival of the official Giorgio Armani store to complete its extensive portfolio, offering customers a wider variety of official items in the premium beauty segment. Brazil becomes the third country, after the United States and Japan, to feature official presence of the brand on Amazon, strengthening the strategic importance of the Brazilian market. This move reinforces Amazon Brazil's commitment to curating premium brands, personalized shopping experience and convenient delivery.

With a portfolio of iconic fragrances like Acqua di Gio, Sì, and My Way, the brand's arrival at the store not only enriches the selection offered by Amazon, but also ensures that each product from the brand available meets the rigorous quality and authenticity standards established in partnership, guaranteeing that Brazilian consumers receive original items, added to an elevated brand experience. Note: The translation is accurate and natural, preserving the original tone and context. I've used the correct terminology for fragrances and quality standards, and "icone" is translated as "iconic" to maintain the same level of formality and emphasis as in the original text.

“Giorgio Armani's arrival, through its fragrance lines, to our catalog is a significant milestone for the luxury segment in Amazon Brazil. We are thrilled to expand our selection with a highly sought-after global brand, always prioritizing authenticity and trust to continue improving the product offer for our customers,” says Duda Cyreno, Consumables Director at Amazon Brasil.

Translated from PT to EN: According to Marina Torres, General Director of L'Oréal Luxe in Brazil - the group that holds the license for the luxurious beauty brand Giorgio Armani in Brazil - the initiative is a milestone in the strategic agenda for connecting with the Brazilian consumer. “The L'Oréal Group is at the forefront of digitizing the beauty consumer journey. Through our partnership with Amazon, we are expanding our presence with an official store for the iconic Giorgio Armani Beauty brand. There, the consumer has access to an exclusive and elevated brand experience, combined with the convenience of shopping in a store where they already have a habit of accessing. In a continent-sized country like Brazil, the digital channel has even greater relevance,” the executive adds.

In this sense, Amazon's logistics network allows products to reach customers throughout Brazil, with Amazon's A-to-Z Guarantee and support, especially in a demanding segment such as premium. For Prime members, convenience is amplified by free delivery and the other purchase and entertainment benefits, reinforcing the value of a membership designed to simplify and enrich the daily life of our customers.