Five Essential AI and Computer Vision Tips for Retail

Artificial intelligence (AI) and computer vision are revolutionizing retail, offering innovative solutions to increase sales, optimize operations, and enhance security. According to a survey by Central do Varejo, conducted between April and June 2024 with 307 Brazilian retailers, 47% already use AI, while 53% have not yet implemented this technology, although many are aware of its potential.

Claudio Jr., CEO and founder of Riverdata, a RetailTech specialized in technology for retail, emphasizes the importance of these tools: “Artificial intelligence and computer vision are not just cutting-edge technologies for large chains. They can be strategic and accessible for businesses of all sizes, helping to improve the customer experience, increase team productivity, and reduce risks,” he states. 

The technology of Riverdata transforms security cameras into intelligent sensors capable of mapping consumer behavior and monitoring store security. “With these tools, retailers can better understand customer flow, optimize the layout of stores and, at the same time, protect their assets,” he explains. The company operates in businesses of different sizes across Brazil, providing strategic information and data that assist in the management of physical stores.

Based on this experience, the expert shares five practical tips for retailers to make the most of artificial intelligence and computer vision:

1) Map in-store customer behavior

AI analyzes customer flow, identifies areas of greatest interest, and predicts purchasing patterns. With this information, it is possible to optimize store layout, position products strategically, and create personalized experiences for consumers.

2) Increase team productivity with flow insights

Computer vision monitors team performance, identifies bottlenecks, and suggests process improvements. This helps allocate resources more efficiently and increase operational productivity.

3) Proactively monitor security

AI detects suspicious behavior, identifies potential theft, and alerts the security team in real time, protecting assets and reducing losses.

4) Adapt technology for any business size

AI and computer vision solutions are not exclusive to large chains. There are scalable and affordable options that can be implemented by businesses of all sizes.

5) Anticipate trends and create personalized experiences

AI analyzes sales data, identifies consumption trends, and predicts customer behavior. With this information, retailers can offer personalized experiences, increasing engagement and sales.

After years of monitoring the digital transformation of retail, Claudio Jr., emphasizes the importance of adopting strategic tools to avoid falling behind: “Retailers that do not incorporate artificial intelligence and computer vision now risk being left behind. With over a decade of implementing these technologies in operations of all sizes, I can state that those who strategically adopt these tools increase productivity, reduce losses, and deliver better experiences to customers,” he concludes.