With 1.6 million monthly searches, Samsung overtakes Apple and becomes the preferred electronics brand among Brazilians

Samsung is the most searched electronics brand by Brazilians, according to a survey conducted by Rank Certo, a digital marketing agency specializing in link building, in partnership with Publiup agency. The study analyzed the average monthly search volumes on the Ahrefs platform, used to measure consumer interest and purchase intent in the country.

The South Korean giant recorded 1.6 million monthly searches, surpassing Apple's 1.2 million and Xiaomi's 750,000. Motorola and Dell round out the top five ranking, with 680,000 and 420,000 searches respectively. For Felipe Cardoso, founder of rank Right Agency, responsible for the research, the idea is to provide a reading of the market.

“This analysis is especially relevant in October, the month preceding Black Friday, which marks the beginning of the period of highest competition in electronic retail,” he says.

Historic rivalry and the rise of Xiaomi

The dispute between Samsung and Apple has lasted for more than a decade and is now also reflected in online searches. Since the launch of the iPhone in 2007 and the popularization of the Galaxy line, the competition between the two companies has been setting the pace for innovation in the smartphone market.

In Brazil, Samsung stands out for offering a variety of models and price ranges, reaching different audiences. Apple, in turn, maintains customer loyalty and a premium image sustained by its integrated ecosystem of products and services such as iCloud, Apple Watch, and MacBook.

Xiaomi, in third place, has established itself as an attractive alternative by combining good performance and affordable prices. The Chinese brand has been expanding its fan base in the country, especially among young people who value cost-effectiveness and modern design.

Check out the ranking from the survey conducted by the Brazilian link building agency:

1. Samsung: 1,600,000 monthly searches
2. Apple: 1,200,000 monthly searches
3. Xiaomi: 750,000 monthly searches
4. Motorola: 680,000 monthly searches
5. Dell: 420,000 monthly searches
6. LG: 350,000 monthly searches
7. Lenovo: 310,000 monthly searches
8. HP: 290,000 monthly searches
9. Asus: 260,000 monthly searches
10. Sony: 230,000 monthly searches
11. Intel: 200,000 monthly searches
12. Positivo: 170,000 monthly searches
13. Multilaser: 150,000 monthly searches
14. Philips: 140,000 monthly searches
15. JBL: 130,000 monthly searches
16. Philco: 110,000 monthly searches
17. Microsoft: 95,000 monthly searches
18. Acer: 85,000 monthly searches
19. Realme: 70,000 monthly searches
20. HTC: 45,000 monthly searches

Brazilians search for technology and cost-effectiveness

The survey results reflect a shift in Brazilian purchasing behavior. According to industry experts, consumers are increasingly attentive to the relationship between price, performance, and brand reputation, factors that drive information seeking before the purchase decision. Emerging brands, such as Realme and Xiaomi, have been capitalizing on this trend by offering products with high performance and competitive prices, while traditional giants continue to dominate the premium segment.

Overall, the ranking points to a heated and transforming market, where digital presence and the ability to engage the public on online platforms have become decisive factors for the success of electronics brands in Brazil.