Black Friday: 73% of purchases are via mobile and apps record an increase of 50% in the average ticket compared to websites

With Black Friday approaching, study of Kobe Apps it analyzes how consumer behavior has been evolving and what strategies impact sales, conversion and loyalty. In Brazil, the date moved R$ 9.3 billion in 2024, representing a growth of 10.5% compared to 2023. The cumulative turnover of Thursday and Friday (28 and November 29) reached R$ 5.97 billion, with R$ 4.27 billion only on Friday, an increase of 8.4% compared to the previous year.

The survey of Kobe Apps, a platform for creating and managing applications for retail, shows that the preference for mobile continues to grow, with 73% of purchases being made via smartphones, and with 88% of consumers searching for products directly on store websites and apps before finalizing the purchase. On the Kobe platform, apps have registered 50% average tickets higher than responsive websites, highlighting the impact of mobile on profitability.

Traditional sectors such as electronics and appliances hold the lead, but categories such as fashion, beauty and home products have shown above-average growth increased 43%, Reinforcing the potential of Black Friday not only as a sales peak, but as a strategic opportunity for qualified acquisition and customer loyalty.

According to data from the platform itself, Kobe Apps customers registered R$ 89 million in sales on Black Friday 2024. For this year, the projection is that the volume exceeds R$ 500 million, considering the increase in the customer base and the monthly average of sales recorded in 2025. “In practice, November represents more than twice the average monthly revenue of applications, consolidating the date as the highest peak of sales of digital retail”, says Bruno Bulso, COO of Kobe Apps.