3 Steps to Strategic Planning for the future

The world is different and outdated strategies no longer work. Today, we have innovation knocking on our door every day, with artificial intelligence constantly updated. Who is not connected with the novelty, with novelty, will be left behind. Therefore, it is necessary to change, it is necessary to update, also, the way to plan. After all, new times require a new planning”.

The above statement reflects the spirit that the entrepreneur, advisor, writer and speaker Tarsia Gonzalez took to disseminate the strategic pillars of planning 2025 of the giant Transpes, one of the largest logistics companies in the country, with 23 branches spread throughout the country and winner, for three consecutive years, of the You S/A Best Companies to Work for in Brazil Award.

According to Tarsia, the commercial companies need to be aware of the changes, as well as the Human Resources area: “a idea is that the company, as a whole, take a futuristic, bold stance, without leaving aside the values that guide its growth”. It lists three key points of a strategic planning that will prepare companies for the future:

First step: Standardization of Processes

When we talk about standardization, the goal is to create a structured pricing base and disseminate essential technical knowledge (tax, tax, routes, equipment and operations) to the entire team. This makes the teams work in unison, walking in search of the same goals and with the same tools.

And how could you? Tarsia responds: “with the implementation of continuous training and tools that centralize strategic information, ensuring that the commercial is prepared to act with a consultative vision and empowered with reliable data.

Second step: ildAlignment between Commercial and Operation

Here, the aim is to ensure fluid integration between commercial and operation, eliminating bottlenecks in the passing of baton and creating synchrony in the cycle of capture, sale and delivery. This movement reduces the chance of errors, delays and especially helps in maintaining the quality of the entire production chain. How to do? “structuring alignment rituals (regular meetings and check-ins) between areas to anticipate challenges and adjust expectations, ensuring delivery and customer satisfaction”, explains Tarsia.

Third step: ildCustomer Engagement and Focus on Advisory Relationship

Overcoming the reluctance of customers to provide feedback (NPS) and strengthen the business relationship with advisory positioning and engagement strategies is urgent in times of hyperinformation and constant innovation. According to Tarsia, this is achieved by adopting personalized approaches, such as targeted follow-ups, sharing results and building clear value propositions that demonstrate tangible benefits for the customer.

For the expert, it is high time that Brazilian companies understand that the world is the limit, and that only governance and standardization, combined with an open mind for the future, can leverage the market and lead Brazil to another reality. “It is more than time to use the knowledge we already have and the quality of our processes to take our country to an innovative and prosperous position. I believe, and you?”.