Social Digital Commerce consolidates its position as a specialist in integrated digital operations and invests in TikTok Shop

After a gradual rollout in other countries, Chinese social media giant TikTok began offering its new service in Brazil in the first half of 2025, aiming to capture a share of the country's e-commerce market: TikTok Shop. Keeping an eye on this trend, Social has been meeting this demand since May, which is already bringing good results to its clients.

With TikTok Shop, brands and content creators can sell products directly within the social network, through videos, livestreams, and the Showcase feature, where users simply click an icon to purchase products directly from the platform.

To make this service viable for its clients, Social had to structure its operations to meet TikTok Shop's shipping methods: for fewer than ten orders per day, items need to be taken to a collection point; above that, the channel directly handles the pickup.

"Be" early adopter "It's already part of Social's culture, whether it's adopting new digital sales channels or new technologies. In the case of TikTok, we have clients who accepted the challenge and joined us, contributing to the construction of a sales strategy aligned with the channel's profile. Every implementation brings its challenges, but the results achieved prove the strength of this new environment," says Danilo Luta, Social's Operations Director.

Social's clients have already shown great results with the new sales feature. Vic Beauté, a Brazilian beauty brand, has relied on TikTok Shop since the beginning of its operations in Brazil in May 2025, and has seen its sales grow by 72% on the channel. Their plan, which resulted in this impressive performance, includes live commerce strategies integrated into their digital planning, in addition to agile product delivery, guaranteed by Social.

Beyoung, also a Social client, proved the potential of the new tool after a one-hour night live stream, in which 115 orders were placed, generating revenue exceeding R$10,000 during the period.

"The expressive results make it clear that TikTok will not be just another channel in the portfolio. We are already deepening conversations to strengthen the relationship and generate more and more opportunities, both for clients who already operate on the channel and for new ones who wish to position their brands in this sales space," reports the executive.

At the same time, Social is supporting some of its clients who have not yet been able to embrace the new trend to adapt to the channel's policies and rules. "We have a specialized team, both in strategy and operational execution. Our goal is to achieve an increasingly solid and representative sales volume on TikTok, monitoring and supporting the adherence of clients who are structuring themselves to take advantage of this channel," concludes Luta.