UOL, NEOOH and helloo launch unprecedented and multiplatform advertising project “Futebol and High Impact”

The UOL, the largest Brazilian company in digital content, technology, and services, together with NEOOH and Please provide the text you would like translated. "h" is not a complete sentence or phrase.HelloOut-of-home media leaders unveiled a project at a physical event in São Paulo. Soccer and High ImpactThis initiative, a first in the advertising market, brings together the best 2026 soccer content in a multi-platform proposal, present in digital, social media, CTV, PayTV, OOH, and live experiences. 

The synergy between the companies guarantees a media plan with over 30 billion impressions throughout the campaign.The brands will be with us throughout this journey, side-by-side with the public and far beyond the 90 minutes of each game. UOL contributes with its journalistic credibility and the strength of a massive audience, offering information, entertainment, and celebration across all screens. Our goal is to amplify the connection points between emotion and brands, making the tournament experience even more complete."States Paulo Samia, CEO of UOL." 

"O""Football and High Impact" Leveraging UOL's comprehensive sports coverage, including its leading sports programs like UOL News Esporte, Fim de Papo, De Primeira, and Posse de Bola, which are anchored by renowned sports journalism talent.  

Beyond the daily coverage, production will be intensified with exclusive social media content, such as athlete spotlights, competition insights, predictions, and even an AI-powered commentator-influencer. All this content will be distributed across Instagram, TikTok, Kwai, UOL Flash, and WhatsApp. 

The project also connects with fans through live experiences. Partnering with Torcida N1, the country's most traditional fan club, Brazil's games will feature unforgettable parties, with shows and brand activations that will have exclusive coverage from UOL and influencer participation. 

Distribution gains even more strength with NEOOH, present on more than 45,000 screens throughout Brazil. 

"With NEOOH, we bring the experience to airports, parks, gyms, transportation terminals, and offices nationwide, creating a direct and constant contact environment with millions of Brazilians. Our mission is to offer brands the opportunity to be present in strategic moments for their audience. This is a project uniting three major companies, where each complements the others, enabling a truly innovative delivery in the advertising market."notes Leonardo Chebly, CEO of NEOOH." 

In shared spaces and leisure areas, helloo complements its strategy with screens in over 110 shopping malls, airports, and another 15,000 residential condominiums, as well as activations with special projects and outdoor media. "At helloo, we've built a unique OOH media ecosystem in the country that reaches over 46 million people per month, from north to south Brazil. Football is a national passion, and more than just reporting on the World Cup, we connect brands to this energy in the places where people live and interact. It's in this environment of proximity that brands can create genuine connections with millions of fans," says Rafael Saito, helloo's general director. 

The project has 22 sponsorship slots, distributed across four categories: Master, Gold, Silver, and Bronze.