Top 15: HypeAuditor’s First-Ever Ranking Reveals the Most Mentioned Brands by Influencers in Brazil

An unprecedented survey reveals the top 15 Brazilian brands most mentioned by the country's influencers over the past year. The study, conducted by HypeAuditor, mapped all mentions (both organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the social network Instagram. 

The analysis compiles data such as the brands with the highest volume of mentions (by number of posts), the number of unique influencers who mentioned each brand, the total user interactions – summing likes and comments – and the estimated advertising equivalency generated by these mentions.

HypeAuditor's Top 15 reveals a predominance of the beauty and cosmetics (6 brands), fashion retail and apparel (4 brands), and multi-category e-commerce platform (2 brands) segments. The material provides a valuable overview of brand presence within Brazil's influencer ecosystem — and how influencers help consolidate and maintain the relevance and reputation of certain brands in the consumer's perception.

DATA INTELLIGENCE

HypeAuditor is an influencer marketing analytics and management platform that operates across all stages to optimize digital campaigns, from creator discovery to campaign management, analytics, and reporting for brands and agencies worldwide. Featuring one of the market's most advanced fraud detection systems, which uses AI and machine learning to detect behavioral patterns, the platform also boasts a database of over 200 million influencers across major social networks, including Instagram, TikTok, X, YouTube, and Twitch. 

RANKING HIGHLIGHTS

Among the study's highlights, Growth Supplements leads the mentions ranking by a wide margin, with more than 47 thousand posts, made by approximately 7.9 thousand influencers. Beyond the volume, the high engagement stands out: there were over 297 million likes and and 4.2 million comments. The numbers reveal how brands in the health and wellness sector have found room to grow with digital influencer strategies.

A Shein Brasil, in second place, also impresses by gathering the largest number of influencers (approximately 8.8 thousand) and maintaining robust engagement, with about 2.9 million comments and more than 102 million likes. Meanwhile, Netflix Brasil in fourth place shows that entertainment brands also know how to use the power of influence: even with fewer mentions than the leaders, the brand stands out for its engagement exceeding 1.2 million comments, a reflection of its emotional connection with the audience.

The beauty and cosmetics sector also stands out in the Top 15, with brands such as Vòlia Cosméticos, O Boticário, Mundial Impala and Natura. The recurrence of these companies reinforces the role of content creators as catalysts for consumption trends in the self-care segment.

In retail and fashion, brands like Adidas Brasil, Renner and Shein itself demonstrate consistent performance. The strategy appears to be investing in long-term partnerships with influencers, promoting multiple contents over time, which helps reinforce brand recall and generate relevant cumulative advertising impact.

“Beyond providing an overview of the most mentioned brands, the study reveals that consistency and the strategic selection of influencers carry more weight than simply betting on large volumes of one-off campaigns. Creators with a history of strong performance and alignment with the brand's values are prioritized for recurring collaborations, increasing communication efficiency,” states Maria Marques, Marketing Manager for Latin America at HypeAuditor.

Top 15 most mentioned Brazilian brands by influencers on Instagram (Click here to access all data from the HypeAuditor ranking)

1. Growth Supplements (Health / Supplements)
2. Shein Brasil (Retail / Fashion and Apparel)
3. Vòlia Cosméticos (Beauty / Cosmetics)
4. Netflix Brasil (Entertainment)
5. O Boticário (Beauty / Cosmetics)
6. Mundial Impala (Beauty / Cosmetics)
7. Adidas Brasil (Retail / Fashion and Apparel)
8. Shopee Brasil (Retail / Multi-category E-commerce)
9. Natura (Beauty / Cosmetics)
10. Renner (Retail / Fashion and Apparel)
11. Risqué (Beauty / Cosmetics)
12. Ruby Rose Brasil (Beauty / Cosmetics)
13. C&A Brasil (Retail / Fashion and Apparel)
14. Cacau Show (Food)
15. Mercado Livre (Retail / Multi-category E-commerce)