How companies are using AI to drive their results

With the advancement of technology and artificial intelligence, many companies have undergone intense transformations and significant changes in their business. According to a survey by IBM in its “Global AI Adoption Index 2024”, AI is consolidating as an integral part of the daily operations of organizations. According to the survey, in 2024, 72% of global enterprises have already adopted AI, which represents a significant leap compared to the 55% recorded in 2023. 

By adopting these innovations, all business processes are being optimized, from automation of routine tasks to complex predictive analysis. Thus, sectors such as finance, retail, healthcare and manufacturing are at the forefront of this evolution, reaping the benefits of intelligent systems capable of processing large volumes of data, identifying patterns and making strategic decisions with unprecedented speed and accuracy.

Gustavo Caetano, CEO and founder of Samba, personalization is one of the greatest assets provided by AI. “When analyzing large volumes of data in real time, AI solutions can understand consumer behavior and offer experiences tailored to their preferences and needs. This ability to customize large-scale service increases conversion rates, as well as strengthening the relationship between brand and consumer, promoting loyalty and improving the company's reputation in the” market, he analyzes.

When it comes to the use of this technology in the events sector, the approach not only dramatically optimized the service time, but also increased conversion rates by offering personalized and instant support.“O chatbot is able to understand user intent, answer complex questions about events, seats and prices, and guide the customer proactively through the entire purchase process.In this way, AI allows to process a much larger volume of transactions with greater accuracy, resulting in a growth in sales and customer satisfaction”, points Gustavo Soares, COO and Partner of the Express Ticket Office, digital platform that offers automated solutions for the purchase and management of tickets.

When we talk about AI in companies, we cannot ignore the topic Mental Health. With the validity of NR-1, which establishes guidelines for the mental health of workers, organizations have invested in tools such as chatbots, which provide a space for active and personalized listening for employees. EmpatIA has the mission of being a real and accessible point of support within companies. It is a place where employees can speak and be listened to, without judgment, before emotional exhaustion escalates. The solution humanizes relationships, helps HR and also contributes to the fulfillment of legal requirements, such as NR-1”, affirms Rafael Sanchez, CEO and founder of the company Digital Evolution, technology company with Artificial Intelligence solutions applied to business efficiency with automations and virtual assistants for SMEs (Small and Medium Enterprises), professionals and business networks.

Another delicate and extremely important issue is ethics and transparency in the treatment of data collected via AI. In this sense, there are solutions on the market that seek to optimize tasks and offer compliance consulting to the LGPD (General Data Protection Law) for companies of the most diverse sizes and sizes. According to Ricardo Maravalhas, CEO and founder of the DPOnet, a company that aims to democratize, automate and simplify the LGPD compliance journey, AI is here to stay.“Companies want agile and affordable solutions.With AI tools, it is possible to do real-time analysis of needs and bottlenecks.In addition, investing in specialized solutions not only help companies to be within the law and avoid fines, but are also powerful to protect their reputation”, emphasizes the CEO.

The application of artificial intelligence in corporate environments has also transformed the way meetings are conducted. Today, we have AI meeting assistants, who have been gaining prominence by automating tasks such as transcription of speeches, identification of key topics, summary of decisions and even the assignment of tasks to participants. “These solutions allow companies to have a shared knowledge management asynchronously, and from this, return to be holders of the content they are delivering to the market. In addition, tools of this type help save time and ensure that the most relevant information is recorded and shared accurately”, reflects Rodrigo Stoqui, Country Manager of the market tl;dv.

Finally, with the expansion of technologies, the responsibility of companies to ensure digital security also grows. Paulo Lima, CEO of Skynova, a company specialized in cloud solutions, corporate email and digital security, explains that large-scale data collection and processing require robust mechanisms to protect user privacy and prevent leaks of sensitive information. “In this scenario, AI tools focused on data protection have gained ground, mainly by offering rapid diagnostics, automated alerts and reports that facilitate preventive action”, he analyzes.