Samsung announces official store in Shopee with full portfolio of products and special conditions of purchase

In an unprecedented partnership, Samsung Brazil announced io on the 14th IO the launch of its official shop at Shopee. With the novelty, Samsung consumers will be able to interact with the brand also through the Shopee Lives and short videos to know products and news of the company, and other experiences that the marketplace offers.

“It is a partnership that promises to benefit the Samsung consumer with an easy, safe and fun shopping experience.Shopee is accessed monthly by one third of the Brazilian population and Samsung is always looking for new ways to stay close to its audience. We look forward to connecting with our audience by Shopee, offering all the facilities and benefits of the” platform, says Bruno Costa, senior director of Direct-to-Consumer (D2C) at Samsung Brazil.

Samsung arrives at Shopee to compose the section of the Marketplace's 800 major brands of the Official Store of the 400. Among the highlights are products of the Galaxy Ecosystem, such as the smartphones of Line A, the new line of Samsung Vision AI QLED 4K TVs and exclusive product lines such as monitors, air conditioners and lava and dry, among other devices in the brand portfolio. As part of its strategy, the company will adopt retail media solutions at Shopee, with initiatives focused on strengthening the brand presence and expanding the visibility of the product portfolio in the marketplace.

“Samsung's arrival reinforces Shopee's position as one of the leading online shopping destinations.We are excited about this partnership, which allows us to further expand the product range and connect the brand to an engaged audience, through a practical and safe shopping experience”, says Felipe Lima, head of business development at Shopee.

The brand will also participate in traditional Shopee campaigns, such as double dates, when the marketplace brings even more economic benefits to consumers. Already on Thursday, Samsung is in the campaign “Super Offers”, with a wide variety of devices with exclusive prices. Benefits such as free shipping coupon, among other special conditions are also available.

To learn more about these and other Samsung news, visit the official website and accompany a Samsung Newsroom Brazil.