Privalia, one of the most complete digital multi-brand platforms in Brazil, takes a strategic step in its luxury curation with the arrival of Goldbergh and Bogner.Goldbergh, a Dutch brand, is a global reference in sophisticated sports fashion, while Bogner, which has a unique look on and off the slopes, unites the best of luxury in ready-to-wear and active sports. Both will make their debut on the platform with a selection of exclusive pieces from August 12.
The partnership with both reinforces Privalia's commitment to democratize access to major brands, uniting design, innovation and values aligned with the demands of the current consumer. The launch of Goldbergh will feature a mix of 100% female products, and at Bogner will be 70% female items and 30% male, ideal for those looking to elevate the style on any occasion.
Thiago Nascimento, CCO of Privalia, points out that the partnership enriches the premium curatorship, strengthening the platform as a sophisticated fashion destination.“The arrival of Goldbergh and Bogner further elevates the quality and design of our portfolio, as well as aligning with the profile of our consumer, who seeks innovation and brands that share values such as sustainability and responsibility. This is a fundamental part of our journey as a transformation agent in the” market, he says.
Founded in 2009 in Amsterdam by designers Lieke van den Berg and Sandra Peet, Goldbergh was born with the mission of bridging the gap between ski performance and urban fashion.
In addition to design, Goldbergh stands out for its strong commitment to sustainability and animal welfare. The brand uses plumes certified by the Responsible Down Standard (RDS), a global seal that ensures that feathers and feathers are obtained from ducks and geese that have not suffered abuse. The concern for the environment is also reflected in the choice of materials. The brand uses fabrics from sustainable sources, such as recycled polyester from PET bottles, and Primaloft Eco filler, which is made with 70% of recycled material.
Bogner, founded in 1932 by Willy Bogner Sr., is a Norwegian ski, equipment and knitwear import company.With each new collection, the brand combines a timeless sports style with fashion and functionality.In winter, Bogner is known for its premium ski clothes, which work both on the slopes and in the post-skiing.In summer, the brand focuses on technical golf clothes and casual looks.
