RD Station promotes an online and free event to boost sales on Black Friday.

The second half of the year concentrates high-traffic sales dates. And Black Friday, which takes place in November, is one of the most anticipated events for retail. However, to optimize results, organization and anticipation are required. Aiming to prepare brands for the year-end sales calendar dates, RD Station, a business unit of TOTVS, is promoting on August 19th, starting at 2 PM, the "Missão Black Friday" (Black Friday Mission).

In this free online event, Fabio Duran (Hubify), Felipe Bernardo (e-commerce consultant, formerly of Boca Rosa and Sephora), and a team of experts from RD Station will present a step-by-step guide for a high-performance strategy. This will focus on how to attract interested leads, how to hyper-personalize and automate communication, how to prove the return on investment of actions, and how to identify the best channels.

Across four content blocks, participants will learn how to use AI in marketing actions, personalizing experiences and automating processes for a smarter and more profitable Black Friday. The event will also cover WhatsApp strategies to engage customers, recover abandoned carts, and boost sales with targeted, high-impact messages. Furthermore, success cases and a series of tips will be shared to ensure predictability, extending far beyond November.

"As pointed out by our latest edition of the RD Station Marketing and Sales Panorama, 72% of companies did not meet their sales targets in 2024, but 87% increased their expected numbers for this year. Black Friday is one of the most promising dates for this, but it requires advance planning, creating a multicanal strategy with predictability that ensures the expected results," explains Vicente Rezende, CMO of RD Station.

For more information and to register for the Black Friday Mission, please visit the website..