Father's Day 2025: Online SMEs generate R$ 325 million in revenue

E-commerce sales during the period leading up to Father's Day generated over R$ 325 million in revenue for small and medium online businesses, according to data from Nuvemshop, an e-commerce platform. This figure represents a 23% growth compared to 2024, when digital entrepreneurs moved R$ 264 million.

"Although not considered one of the strongest retail dates, Father's Day has been gaining increasingly relevant prominence," states Tiago Winter, Director of Customer Success at Nuvemshop. "Here at Nuvemshop, our goal is to provide the best tools available on the market to enable the success of each entrepreneur. Therefore, at the beginning of the year, we announced the D2C Summit, an event that will be held on September 30 and October 1, with the aim of opening doors and elevating the D2C market in e-commerce, especially during seasonal dates like this," he adds.

In total, approximately 1.2 million orders were placed during the period. Of this total, 500,000 were made in the week of the event alone, representing a 34% increase. The segments with the highest revenue were Fashion (R$ 160 million), Health & Beauty (R$ 46 million), and Home & Garden (R$ 23 million).

Regarding payment methods, Pix remains the preferred choice for consumers, accounting for 50% of total orders, followed by credit cards at 45%.

The analysis considered sales from the three weeks leading up to Father's Day 2025 across Nuvemshop's base of Brazilian merchants.