Giuliana Flores predicts a 15% sales increase for Father's Day

For this year's Father's Day, Giuliana Flores projects a significant increase in sales, with an expected growth of 15% compared to 2024, representing over 8,000 deliveries and an estimated average ticket of R$ 235.

Among the most sought-after products for Father's Day, flowers continue to lead, accounting for 30% of the total expectation. Chocolate and breakfast baskets follow, with 32% of the sales forecast. Next on the list are special kits at 20%, chocolates at 5%, and miscellaneous items at 13%. The combination of floral arrangements with other items has been gaining traction, showing that consumers increasingly seek affective and personalized options to honor fathers.

The company boasts a robust portfolio of over 10,000 products, offering options for all types of fathers. Beyond traditional flowers, which remain a symbol of affection and care, the brand provides a wide variety of gifts, such as books, plush toys, beverages, chocolates, and even recently launched self-produced edible items. The diversity of the catalog ensures that every consumer can find a unique and personalized way to show appreciation on Father's Day.

The strengthening of sales during holidays, such as Father's Day, has been indispensable to the company's growth strategy. In 2025, the company projects reaching 800,000 deliveries, betting on special occasions as a lever for its results. The positive performance reflects not only in numbers but also in the brand's commitment to a diversified product portfolio, excellent customer service, and efficient logistics. Present nationwide, the company offers express deliveries that, in some regions, are completed within up to 3 hours.

“Father's Day is an opportunity to recognize the care and presence of those who have always been by our side. Our goal is to go beyond the gift and provide a way to express affection and gratitude—we want to help people strengthen bonds with their loved ones,” says Clóvis Souza, founder and CEO of Giuliana Flores.