6 Tips to sell Strawberry of Love on the internet

The Love Strawberry has become a trend in social networks and stood out as a product with strong commercial appeal, winning the post of “unda Easter” with the confectioners. For those who want to enjoy this movement, more than a beautiful candy or a competitive price, it is essential to know how to communicate honestly and inspiring with the public who is looking forward to the sweet.

In a digital environment full of well-produced images, the difference is in the way the message is transmitted. According to Giovanni Begossi, a specialist in strategic communication, selling well is understanding the impact of the right words at the right time. “The customer needs to see himself in the history of the product. The purchase decision comes when he imagines how he will feel when savoring that”. 

One of the examples that the specialist likes to give is the salespeople who work in Copacabana Beach, Rio de Janeiro: “We buy a lot there simply for the lip, they arrive and tell a story, they reach our emotion, they know how to use body language, connection, charisma, rapport and the sale happens”, he reveals.

Giovanni, who is a two-time Brazilian oratory champion and author of the best seller “How to Talk Well and Get Rich”, shares 6 tips for approach and communication to make a difference:

1. Use words that arouse emotion. Avoid cold descriptions and techniques, instead of “strawberry with” syrup, try “um crisp affection with taste of childhood” or “that bite that makes the heart beat stronger”. These are phrases that activate memories and feelings and facilitate the purchase decision.
2. Show the backstage with truth. Record moments of production, show the preparation, share small rituals. The consumer likes to know that there is someone real there.“Authenticity is the new aesthetic. Who works at home has a giant differential and needs to explore more, which is the production with affection. Show this part whenever possible”, explains Giovanni.
3. Create stories, not just posts. Tell why you started making sweets, how you learned the recipe, how you learned and entered the trend of the Strawberry of Love. Stories create links and generate identification.
4. Respond with affection, put aside the robotization. When receiving a question or compliment on Instagram, avoid automatic responses. Call the name, thank with affection, use emojis that convey who you are, this humanizes the brand.
5. Bet on symbolic dates and personalized messages. Create kit options, tickets with phrases that thrill and promotions for special dates, such as the Father's Day that approaches. Personalization turns the candy into a gift.
6. Value the product with emotion, not with comparison. Show the differential of your product speaking on purpose: “Made with tranquility, at home, in an artisan way, to sweeten special moments”. This attracts those who seek more than a simple sweet, but an experience.