MadeiraMadeira exceeds R$501 million in sales and records best week since last Black Friday with cashback campaign 

In celebration of its 16th anniversary, MadeiraMadeira, Latin America's largest online furniture and decor platform, launched a bold 100% cashback campaign to provide the best customer experience during one of the most important dates of the year. The campaign resulted in a 50% increase in sales compared to previous campaigns, marking the strongest sales week since Black Friday 2024. 

This was the first time the company adopted this incentive format, allowing customers to purchase selected products and receive 100% of the amount paid back, through a limited-time promotional strategy. According to Fábio Fadel, CRO (Chief Revenue Officer) of MadeiraMadeira, the initiative reflects the company's dedication to offering innovative alternatives to enhance the customer experience. 

"This year, we decided to invest in an initiative that combines technology, commercial intelligence, and a close attention to consumer behavior. Beyond just boosting our sales, the goal was to enhance our users' experience by giving them the power of choice. In our sector, we understand that purchase value is often decisive, but the long-term relationship we build with our customer chain generates much more value and further strengthens loyalty," he comments. 

With over 1,000 participating products, the campaign strongly resonated with the public, accounting for approximately 70% of sales during the first week of the month. The results demonstrate the company's ability to create its own effective initiatives. Among the most chosen items, the following stood out:

• 3-Door Mirror Wardrobe for Couples 
• 8-Door MDF Wardrobe for Couples
• 12-Door Modular Wardrobe for Couples
• Dining Room Set
• TV Stand with Panel

"This result reinforces that when we invest in bold campaigns that generate value for our entire ecosystem, we go beyond sales: we offer real opportunities for more people to achieve their dream homes," concludes the executive. Until the end of July, the company will also offer free shipping, 20% OFF on PIX payments, and discounts of up to 60% on thousands of products on the website and app. To stay updated on all the brand's special anniversary initiatives, simply download the MadeiraMadeira app, available for Android and iOS via Google Play and Apple Store.