BIS enters the food category on TikTok Shop Brazil with special conditions for consumers.

BIS, a iconic brand from Mondelēz Brasil, has become a pioneer among food brands in Brazil by launching its official store on TikTok Shop, a TikTok shopping feature that allows for the direct sale of products within the platform. The tool has just arrived in Brazil and already connects brands with millions of consumers daily, transforming the way the public discovers and acquires products.  

Thinking about the new consumption formats of its audience, the brand offers exclusive discounts on its portfolio and unlocks free shipping when adding its products to the cart. The proposal is to unite entertainment and consumption in a fluid, light, and fun journey on one of the most used platforms by Generation Z. "Being the first food brand on TikTok Shop Brazil precisely translates what BIS is: an authentic, irreverent, innovative brand that provides irresistible moments. This new initiative reinforces our commitment to being where the new generation is and connecting with them in moments that are relevant to them, delivering experiences that combine humor, flavor, and innovation," says Ana Assis, BIS marketing manager. 

For Lívia Seabra, Director of Digital Commerce and Emerging Channels at Mondelēz Brasil: “It's a tremendous honor to be the first company in the sector to establish this unprecedented partnership with TikTok Shop in Brazil. Mondelēz has always positioned itself as a company that innovates, tests, and accelerates alongside major digital players – and being alongside one of the most influential platforms in the world at a time when social commerce is gaining strength here is strategic and symbolic. We are certain that this move opens up new opportunities for connection, relevance, and conversion with our consumers.” 

Gen Z, the brand's primary focus, is the most engaged audience with the new format: consumers aged 18-24 are up to 3.2 times more likely to buy via TikTok Shop than the overall average, according to a report released last year by Earnest. Analytics/eMarketerIn addition, 85% users claim that TikTok influences their choices and 70% discovers new products on the platform