Minancora launches its own e-commerce and expands sales channels to the final consumer

Minancora, one of the most traditional brands in the Brazilian pharmaceutical industry, has just launched its official e-commerce: minancora.shop. The new platform brings together the entire portfolio of brand products, including exclusive kits and special editions, and was developed to facilitate consumer access to the company's complete line.

With more than 110 years of history, Minancora has expanded its operations in the digital environment, following the changes in consumer behavior and investing in channels that strengthen the relationship with the public.“The launch of the online store is an important step in our digitalization strategy and approach to consumers. We want to offer more convenience and access to our complete portfolio, with the credibility of always”, says Dr. Lourdes Maria Duarte, brand president manager.

Despite the novelty, the company reinforces that the products continue to be widely marketed in pharmacies throughout the country and in partner marketplaces, channels that follow as important points of distribution and brand visibility. E-commerce comes, therefore, as a complementary option, offering a direct purchase journey, safe and with exclusive benefits.

Among the items available in the online store are the classics of the brand, such as ointment, as well as products from the lines of skin care, treatment for acne, among others, which have been conquering different generations of Brazilian consumers.