TikTok Shop and automation guide discussions on the future of digital retail at the E-commerce Brazil Forum

In July, São Paulo becomes the grand stage for national e-commerce. Far from being just the country's largest metropolis, the city reaffirms itself as the leading hub for digital business, driving the continuously growing sector. This leadership is solidified on July 29th, 30th, and 31st with the hosting of the E-commerce Brazil Forum 2025, the largest industry event in Latin America.

Hosted at the Anhembi District, the E-commerce Brazil Forum will attract a highly qualified audience: professionals who drive the engine of a sector demonstrating exponential growth across the country and the region. The E-commerce Brazil Forum is a strategic map that offers the latest trends, addresses critical challenges, and, most importantly, highlights the opportunities shaping the future of digital retail.

The event's complete program includes cutting-edge lectures, interactive panels, and practical workshops, fostering a vibrant business environment and intense exchange of experiences. It will be the meeting point for those seeking to enhance purchasing, selling, integration, and automation to scale their revenues.

Among the participating names is Magis5, a platform specialized in marketplace integration and sales automation, which helps sellers manage inventory, orders, and deliveries in a scalable way. The company unifies over 30 marketplaces, including the newly arrived TikTok Shop, into a single integrated platform.

For Claudio Dias, CEO of Magis5, participation in the E-commerce Brazil Forum is strategic. “Being at the E-commerce Brazil Forum is essential. It is the ideal place to demonstrate, in practice, how Magis5's automation and integration tools empower retailers to optimize operations, reduce costs, and achieve sustainable growth in the online environment. More than closing deals, the event is a privileged space to listen to the market, understand the real needs of sellers, and, together, develop innovative solutions that drive the sector forward,” explains Dias.

São Paulo, with its infrastructure and dynamic business environment, has always been the epicenter of major discussions and innovations in e-commerce. Dias emphasizes that “events like the E-commerce Brazil Forum not only strengthen the region's digital system. Here, we no longer just talk about digitizing companies; we talk about thinking of retail as a service, integrating data, automating processes, and using technology as an engine for growth.”

For the CEO, “what we witness in São Paulo is a reflection of a Brazil that has understood: the division between physical and digital in retail no longer exists. The E-commerce Brazil Forum, in this context, is precisely the meeting point for those who are building and revolutionizing this new retail,” summarizes Dias, highlighting Magis5's role in this transformation.

ServiceEvent: E-commerce Brazil Forum 2025Date: July 29 to 31, 2025Location: New Anhembi Complex. Avenida Olavo Fontoura, nº 1209, Santana Neighborhood, São Paulo/SP.