Prime day promises to be one of the biggest campaigns of the second half of 2025

Amazon Prime Day, starting July 15 at 00am on amazon.com.br, promises to revolutionize online retail with projections that equal two Black Fridays, according to the Adobe Analytics: global sales are expected to reach US$ 23.8 billion (up 28.4% from 2024). In Brazil, the event will offer discounts in more than 35 categories, from electronics to fashion¹, with free shipping and exclusive benefits for Amazon Prime subscribers.

Smart Economy with Meliuz

While Amazon Prime opens the door to offers, Meliuz boosts consumer earnings. During the event, users will receive special cashback on purchases made via the platform.Meliuz Prime subscribers will have an additional advantage: even higher cashback.

The record growth of Prime Day, according to the Adobe Analytics, reflects the maturity of e-commerce: in addition to aggressive discounts, benefits such as fast deliveries and digital content drive engagement.In Brazil, the expectation is massive membership.