Brazilian e-commerce reached the historical mark of R$ 225 billion in revenue in 2024, a growth of 14.6% compared to the previous year and a jump of 311% in the last five years, consolidating the retail digitalization as a path of no return. However, this accelerated expansion has brought to light one of the biggest operational challenges of the sector: last mile logistics. The final step, which connects the distribution center to the consumer, has become a critical bottleneck, pressed by the growing demand for faster, safer and flexible deliveries of the strategic solution, the lockers optimize the customer experience as a smart flow.
The complexity of the last mile involves high transportation costs, difficulty in delivering in restricted access areas and the problem of failed attempts, which occur when the recipient is not at home. These factors not only increase operating costs for companies, but also generate dissatisfaction in the consumer, who expects convenience and agility. The search for alternatives that solve this equation has driven the adoption of self-service technologies, and smart cabinets stand out for their efficiency.
“The modern consumer no longer wants to be held hostage by the delivery window.He seeks autonomy and security and that is exactly what locker technology provides,”, says Gabriel Peixoto, CEO of Meu Locker. “For retailers and carriers, the advantage is twofold: we guarantee a success rate of 100% on the first delivery attempt, which optimizes routes and dramatically reduces the operating costs and carbon footprint associated with further attempts.We are turning the last mile of a logistical bottleneck into a point of convenience and efficiency.”
Operating as automated and safe pick-up points, installed in strategic locations such as gas stations, supermarkets and subway stations, lockers allow the customer to pick up their order at the most convenient time, 24 hours a day, 7 days a week.
For carriers and retailers, the technology optimizes delivery routes, consolidates multiple packages into a single point and eliminates the cost of retries.By offering more autonomy and security, smart lockers not only solve a logistics problem, but also become a competitive differentiator, directly meeting the demands of the modern consumer and sustaining the continuous growth of e-commerce in the country.
