New agency KOBO unites experts from TikTok and VTEX with a focus on organic content

KOBO, the new digital content agency, comes to market with a clear proposal: to help companies create a real and relevant presence in social networks through organic, native and humanized content. The operation is led by Beatriz Millani (ex-VTEX) and Pedro Araujo (ex-TikTok), who have come together to fill a perceived gap in brands that have good products but cannot translate their personality into the digital environment.

With experience in data marketing, branding and commercial strategy, Beatriz Millani served as commercial manager in agencies, as well as responsible for product marketing and strategy at VTEX. Pedro Araujo brings in his luggage his performance as sales manager at TikTok, where he served more than two thousand customers focused on ad performance, in addition to his previous experience at Sony Music, where he worked with digital marketing, image and artist launch planning.

“We realized that many companies want to produce content, but do not know where to start, nor can they translate its essence into native formats of the platforms. KOBO is born to solve exactly this point, with lean processes, agile production and a lot of planning behind”, says Beatriz Millani, co-founder of the agency.

KOBO's proposal is to offer a complete solution: from strategic customer immersion to the delivery of personalized scripts, optimized recording (with the promise of producing a month of content in a single day) and editions designed for the particularities of each social network. The goal is to produce content that not only represents the brand well, but also generates results and identification with the public.

In addition to audiovisual production, the agency also offers complementary services such as social media management, paid traffic, strategies for TikTok Shops, curation of influencers and design IO always with content production as the center of the operation.

“We act as a strategic arm for companies that need to communicate with more truth, more consistency and more lightness. Our focus is to transform brands into content creators that communicate in the right way, to the right audience”, explains Pedro Araujo.