Do you know the pattern break?

The digital landscape is saturated with information and content, while AI advances at such a rapid pace that creativity needs to increasingly differentiate itself. In this context, breaking from the norm becomes a tool for capturing the target audience's attention, drawing attention to something that stands out from the whole. 

According to Samuel Pereira, CEO and founder of SDA Holding, and host of *Segredos da Audiência*, the country's largest digital traffic and audience spectacle, the struggle for attention in the digital world is disproportionate. "The effectiveness of this approach, breaking with the norm, is guaranteed. This is because what truly captures the public's attention is what deviates from the conventional, surprises them, and sparks curiosity," he says.

In an environment saturated with sameness, it's essential to adopt a mindset that avoids the obvious and seeks constant innovation. "Never start with the obvious, change your mindset, think outside the box," emphasizes the expert.

Breaking the mold is becoming an essential strategy for brands and professionals seeking to capture audience attention amidst the fierce competition in the digital landscape. It can work consistently, regardless of algorithm changes related to the type of content that resonates most. 

"In today's dynamic world and with the countless possibilities marketing embraces, innovation is key to standing out. A bold and creative approach is essential to capturing the target audience's attention," he says. Whether through visually striking designs or more informal and provocative communication, brands can gain greater visibility by challenging established norms.

This approach not only generates curiosity and engagement, but also strengthens the company's image and creates a deeper connection with consumers. By adopting this disruptive mindset, brands can open doors to new opportunities and achieve surprising results.