Mkt 2025 | “” is the big marketing trend for 2025

In 2025, numbers will no longer be enough for marketing and the focus becomes the community. It is no longer about reaching followers or likes, but creating genuine and lasting ties. Meta, a technology giant, highlighted this strategy as the main bet for the future during its events and recent reports. Building identity is the differential of brands that want to go beyond the market and occupy a unique space in the life of their audiences. “This trend Rena represents a transformative movement. While followers come and go, these groups remain. They defend, engage and grow together with brands, strengthening connections that go far beyond social networks”, explains the specialist in Digital Marketing, Camila, and Strategic Marketing. 

The “community marketing” becomes a competitive differentiator by turning customers into true brand advocates. These groups have the power to create stronger connections and promote unique engagement, establishing a bond that goes beyond business transactions. “A community not only consumes your content or products, it lives and shares your purpose. It defends your brand, actively engages and stands by your side on any” journey, he adds. 

Camila says that community building does not depend on the size of the company or the professional. The key is to cultivate trust, identification and a continuous exchange relationship. This strategy turns the public into a partner, creating ties that go through crises, evolutions and market changes. In order for your brand to have loyal groups, Camila Renaux highlights some fundamental practices: 

1. Generate identification: “be clear what you believe, what you do and why you do”, says Camila. The public needs to recognize values that align with their own, creating a sense of belonging. This requires transparency, honest communication and consistency in every action; 

2. Be imperfect: perfection is no longer the goal on social networks. “People connect with who is real”, says the expert. Showing vulnerabilities and everyday situations is a powerful way to humanize communication and create closeness; 

3. Bet on naturalness: a spontaneous approach, without scripts or plaster patterns, brings brands closer to their communities. “A real life will be a trend in 2025. Allow yourself to be authentic and share moments of everyday”, suggests Camila;

4. Invest in personalization: features such as exclusive WhatsApp groups, closed forums or YouTube communities, help create an intimate and interactive environment. These channels offer the public a unique experience, where communication becomes more direct and close, strengthening the feeling of belonging.