ADSPLAY hires for Financial and Marketing areas

ADSPLAY, a media hub that offers solutions from the top to the bottom of the funnel, hired Joao Cirino to be its Chief Financial Officer.The company also called Mikaelly Lira, through the Young Apprentice program, to work in the Marketing Department.

Graduated in Business Administration and Accounting Sciences and with an MBA in Economics and Finance from FGV, Cirino was CFO at Arrow Electronics and OMRON Electronics, in addition to having stints at GM, Nestle and Publicis. In these companies, he served clients such as HO, Nestle, GM, Mercedes Benz and Syrian Lebanese Hospital. The professional was responsible for the formation of the CSC (Shared Services Center) of GM for all Latin America at the headquarters of Sao Caetano do Sul (SP), by the implementation of SAP (Systems, Applications, and Products in Data Processing and Necid. 

“I was very excited. I arrived to do all the implementation of controllership and governance, which is a very big challenge because it involves all the processes in the area of finance and other areas as well. 

Mikaelly is in High School and expects to grow with ADSPLAY. “Since I met ADSPLAY, I saw in it a great opportunity for professional and personal growth.I am motivated and eager to learn, contribute and evolve together with the team. I believe in the potential of the company and the impact of the innovative ideas we are building. My goal is to grow with the company, being part of each achievement and adding forces to achieve even greater results”, he says.