Which marketplace is best for your business? Ecommerce Expert in Practice explains

Who decides to undertake online has certainly wondered in which marketplace is better to start selling. Despite having similar business models, each of these sales channels requires specific strategies to attract buyers and advertise products. The good news is that all offer an advantageous infrastructure for sellers, facilitating business growth.

Fabio Ludke, e-commerce consultant and teacher at the largest e-commerce school in the world, the Ecommerce in Practice, explains the advantages and particularities of the main online sales platforms in Brazil: Mercado Livre, Shopee and Amazon. 

According to the expert, the biggest challenge for those who sell in these marketplaces is to gain visibility. However, each platform offers different strategies to overcome this obstacle.

Mercado Livre

One of the biggest advantages of Mercado Livre is its complete ecosystem, which includes logistics (Market Shipping), payment (Paid Market), and ad optimization (Free Market Ads). In addition, the program “Decola Mercado Livre” offers benefits for new sellers to gain visibility and achieve professional seller status.

For those starting out on the platform, Ludke points out that it is common for entrepreneurs to find it difficult to achieve the first ten sales, essential to activate the sales thermometer. He recommends that sellers focus on products with high demand in the marketplace, using multiple ad techniques to create different offers with varying titles, descriptions and photos.

“Estar no Mercado Livre positions the shopkeeper strategically to reach new customers and generate an additional source of revenue for e-commerce. It is important, then, to work on the after-sales to bring the marketplace customer to its own ecosystem. A tip is to send a flyer with QR Code next to the product, inviting the customer to visit your store,”.

Shopee

With an approach focused on lower average ticket products, Shopee stands out for its marketing tools and free shipping program, which attract a price-sensitive audience. 

“It offers features like lives, messaging customers and creating specific audiences. These factors can drive sales significantly, but many salespeople still do not take advantage of these tools. Learning to use them can help gain prominence,” explains.

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Amazon is one of the fastest growing marketplaces in Brazil and occupies a privileged position in international trade, with possibilities even for retailers to sell products from Brazil to the United States.The expert says that the ideal for those who want to harness the power of Amazon is to understand the demand that exists on the platform to know which products have more chance to perform better, looking on the site for the items sold best of the’. 

Another relevant point to consider when selling on Amazon is the use of FBA and DBA, which are the logistics systems of the marketplace to streamline delivery. This not only allows faster delivery to customers, but also generates greater visibility for ads.

Multichannel Strategy to Maximize Sales

According to Ludke, the ideal is to bet both on the own virtual store and on the marketplaces, using complementary strategies in order to multiply the billing.

The sales potential that marketplaces provide is fundamental in the digital age.Your customers may not yet know your brand, but they are certainly already looking for products like yours on Amazon, Mercado Livre or Shopee,”.

Despite this, he explains that a successful e-commerce diversifies its sales channels, reducing risks through a multichannel operation and thus growing safely.