Program Accelerates Brand, initiative of startup B4You, moves R$ 200 million and seeks to transform digital retail

The Accelera Marca program, developed by the startup B4you and led by Matheus Mota it recorded significant results in 2024, consolidating itself as one of the main movements in the Brazilian digital market. The initiative has trained more than 120 thousand entrepreneurs and boosted the creation of 100 brands, of which 40 are already active and that, together, already earn more than R$50 million. The accumulated market value of these companies exceeds R$300 million, highlighting the impact of the program on the transformation of digital retail.

The initiative advances in the development of Digitally Native Vertical Brands (DNVBs), bringing success stories with brands such as Sofa in a Box, Specialized in functional furniture; Big Boom Nutrition, focused on dietary supplements; and Dreams Coffee, which brings an innovative approach to the specialty coffee market.

“Our mission is to transform ideas into scalable and impactful businesses, connecting innovation, branding and digital reach. We are creating a movement that goes beyond capacity building: we are shaping the future of digital retail in Brazil”, says Matheus Mota, CEO of B4You.

The performance of the project ecosystem is also impressive: they were 300 Thousand sales made in 2024 and more than 200 million views in digital campaigns, leveraged by more than 50 thousand videos produced by content creators. The program is based on the Viral Brand method, developed by Mota, which uses small digital influencers to boost sales and engagement organically.Successful cases such as Creatina Rosa, aimed at the female fitness audience, and Sofa na Caixa, a reference in functional design, illustrate the potential of this approach.

In addition to the numbers, the program offers national and international immersions.In 2024, entrepreneurs participated in the VALLEY Immersion in Silicon Valley, while meetings in Sao Paulo, Praia do Forte, Sao Paulo and Gramado strengthened the connection between participants and offered practical insights for digital business.For 2025, new trips to Silicon Valley are already scheduled in January and to China in February, with the aim of exploring the main global poles of innovation and manufacturing.

“We look to the future with bold goals: launch 300 new brands and consolidate the program as a reference in Creator Economy. Our focus is to impact Brazilian digital retail and create businesses that really make a difference in the” market, reinforces Mota.