Book presents ideas on generating new opportunities inside and outside your company

Generally speaking, innovation means creating something new or improving something that already exists. When attempting to apply this concept in the business world, the outcome is not always immediate or necessarily positive. It was with these individuals in mind that the specialist in creating innovative ecosystems, Franklin Yamasake, wrote the book “Traciona! Engaging Innovation Ecosystems”. It is a practical guide aimed at those who want to transform workplaces, cities, or organizations into true hubs of collaborative innovation – the famous “win-win.”

The book blends theoretical concepts with case studies and real-world examples to show potential paths for expansion, whether for startups, governments, or small, medium, and even large enterprises. Written in clear and easy-to-understand language, “Traciona!” presents practical tools and reflections that help the reader identify, connect, and involve the various actors within an ecosystem, creating an environment more conducive to sustainable innovation.

“In 2018, I held events in the interior of São Paulo and saw that something was missing to generate the spark of innovation among residents. Therefore, I immersed myself for 4 years in a doctorate and visited several ecosystems to learn about best practices researched worldwide.” – Franklin Yamasake

The work offers practical tips, supported by scientific studies and real-world experiences, which can help stimulate innovation and collaboration both within companies and in urban environments. One highlight is the case study of Grape Valley in Jundiaí (SP), which involved the participation of over 100 people, each from a different field of knowledge, united in seeking improvements and creating connections for their respective fields.

“Traciona!” serves as an opportunity for professionals, public managers, entrepreneurs, and anyone interested in innovation to find practical pathways to strengthen their ecosystems and promote more effective collaboration.

“The book invites all who wish to learn about innovation and participate in the active and collaborative creation of ecosystems” – Franklin Yamasake

About the author:

Franklin Yamasake is a specialist in innovation ecosystem development, with a track record of over a decade dedicated to transforming the entrepreneurial landscape in Brazil.

Holding a doctorate in Ecosystem Development, Franklin decided to become an entrepreneur and founded Traciona, a consultancy focused on accelerating innovation ecosystems in different regions of the country by applying its own innovative methodology.

Service:

Book: Traciona! Engaging Innovation Ecosystems

Author: Franklin Yamasake (@franklinyamasake) – https://www.franklinyamasake.com.br/

Publisher: Escreva

Purchase the book through the link