Want to sell on TikTok Shop? Learn how to open a store

TikTok Shop arrived in Brazil transforming the way people discover and buy brands and products. Unlike the traditional e-commerce journey, TikTok Shop offers a new “purchase by DISCOVER experience”, where users easily find and acquire the most desired products of the moment through interactive videos and live streams from brands, sellers and creators; all without leaving TikTok.

TikTok Shop integrates inspiration, discovery and buying into a unique in-app experience.This complete e-commerce solution allows brands and sellers to take full advantage of the power of TikTok to drive their business forward.

For those who want to integrate functionality into sales channels to expand their business, opening a store on the platform is simple. Check out the step by step:

Step by Step to Open your Shop in TikTok Shop:

1. Seller Center Registration: The first step is to register at TikTok Shop Seller Center (Link). To be eligible, it is necessary to have a business established in Brazil, have an active CNPJ and be over 18 years. The registration requires basic documents of the company, in addition to the identity document with photo, valid and issued by the government of Brazil, the legal representative of the commercial seller, such as:
   
   (CNH) National Driving License
   RG
   ''passport
   National Register of Foreigners/National Migratory Registration Card (RNE/CRNM)
   
   It is important to note that the submitted document must include information such as first and last name, date of birth, expiration date, document ID and CPF number (if applicable).
    
2. Account Verification: After registration, the TikTok Shop will carry out a verification process to ensure the safety and quality of the platform. At this stage, it is necessary to provide accurate information and supporting documents.
3. Store Configuration: With the account verified, it's time to set up your store by setting the name, description, contact information, and shipping and return policies.
4. Product Registration: Register your products, including high resolution photos, detailed descriptions and competitive prices.
5. Community Connection: Use TikTok features to promote your products, such as creative videos, live streams, and partnerships with content creators.

Once the five steps are completed, the store will be active. However, for those who still want more support in this journey, TikTok offers a number of features and tools TikTok Shop Academy it is an online learning platform with basic guides and advanced strategies to optimize sales and build a successful presence on the platform Seller Central it offers a complete control panel to manage all aspects of the store, from product registration to sales tracking and customer service.

Brands can still make use of the Affiliate Program, which connects creators to sellers through commission-based product marketing, allowing creators to monetize their content and sellers to reach new audiences.In addition, TikTok offers a variety of marketing tools, such as targeted ads, hashtags and challenges, to help sellers promote their products and reach a wider audience.