Inspiration: New Tool for Talent Retention and Acquisition

What makes you stay in your job? Is it just a good salary, or something that goes much further and deeper, bringing you satisfaction and fulfillment in what you do? A company's purpose, reflected in its daily operations, is one of the most crucial factors for attracting and retaining talent, as it seeks genuine inspiration that engages each professional to give their best to grow and thrive. These characteristics must be clearly reflected in the corporate culture to elevate everyone's performance and productivity.

According to a study conducted by TOTVS in partnership with H2R Insights & Trends, 33% of respondents highlighted the importance of the company's purpose aligning with their personal values when accepting a job offer. Being in an environment that not only offers recognition but also has a clear purpose in its operations, making us feel like we belong to something greater, has proven essential for increasing our motivation to do our best in our responsibilities.

However, how can this be built and reinforced in practice? After all, having good ideas is not enough if they are not implemented assertively, in line with what is theoretically advocated. One of the best ways to facilitate this is by providing a conducive space for each employee to grow and develop—not just fulfilling their deliverables but going beyond, testing new proposals, suggesting changes, and exploring opportunities that align with their professional ambitions.

Encouraging entrepreneurship is a highly relevant strategy for this purpose, though it is not yet fully explored by the market. Our country has seen the highest rate of entrepreneurs in the last four years. We jumped from 31.6% in 2023 to 33.4% in 2024, with the number of businesses established for over three years increasing from 8.7% in 2020 to 13.2% last year. Today, we surpass other major nations in this regard, including the United Kingdom, Italy, and the United States.

A corporate culture that fosters entrepreneurship and creates space for employees to bring their visions and insights promotes greater engagement and performance in everyone, granting more autonomy to be protagonists in their professional growth process. Additionally, it makes them feel more valued and included within the corporate environment, inspired and encouraged to achieve increasingly better results.

If we look at the market, there are plenty of examples of major players that already adopt this mindset in their culture—such as Google, Meta, Intel, Harvard, and many others. In Brazil, this movement is also gaining momentum, something that should be reinforced and encouraged given its clear advantages for productivity, attraction, and retention of qualified professionals.

Considering this scenario, adapting the internal structure under a new holding vision is one of the beneficial options in this regard, encouraging collaboration between parties to build increasingly better results aligned with both their objectives. For example, they can become partners in certain projects or implement profit-sharing based on specific established goals.

Going further, it is important to create this sense of belonging internally by giving employees space to create their own business plans, rather than limiting them to what the market traditionally fosters in terms of individual career plans. Making them feel part of what is projected and aspired to, with a much greater purpose that motivates everyone to give their best and have a strong ambition to achieve increasingly better results.

When these opportunities for growth and recognition are visible, this will be the key turning point for inspiring and retaining professionals. It’s not about suppressing their performance but giving them the freedom to explore, create, and bring their visions to everything that can be improved.

This autonomy does not need to be applied to all roles or levels; it is up to each company to understand where it tends to be most beneficial for fostering greater inspiration internally. The secret lies in prioritizing maximum autonomy for everyone, instilling the famous "owner’s mindset," within an organized growth perspective guided by this business plan and aimed at greater scalability of the business as a whole.