Of course, Sodexo and Gupy invest in startup-created technology to grow their business through digital inclusion

according to the Digital Accessibility Panorama, study conducted by Hand Talk, startup pioneer in the use of artificial intelligence for digital accessibility, digital in partnership with the Web Movement for All, one of the main obstacles to digital inclusion in companies is the lack of knowledge on the subject: 54% of companies are still unaware of the essential practices to make their platforms accessible.

The implementation of digital accessibility practices goes beyond compliance with legal obligations, such as the guidelines of the Brazilian Law of Inclusion (LBI). For Ronaldo Tenorio, CEO and co-founder of Hand Talk, digital accessibility is not only a matter of social responsibility, but a competitive differential. “Companies that care about being accessible expand their audience and strengthen their brand. Ensuring access for everyone is essential in today's digital world. Strategy is when we put at the tip of the pencil the positive impact for society and for the business, and many organizations are still moving towards adopting this proactive posture”, adds the CEO.

Still according to Tenorio, it is essential that companies follow the best accessibility practices. “It is essential that organizations are up to date on the best accessibility practices, such as screen readers, keyboard navigation, video subtitles and appropriate contrasts. These are just some examples of how accessibility can be effectively applied”, explains. The Hand Talk Plugin, for example, is a solution developed by the startup that offers dozens of assistive resources for deaf, hearing impaired people, with dyslexia, visual impairment, neurocognitive disorders and reading difficulties, and can be incorporated into both public websites and business websites, creating a more inclusive environment for potential consumers.

Against this backdrop, companies from different sectors, such as Claro, Sodexo and Gupy invested in inclusive Hand Talk technologies, demonstrating that digital accessibility is not only a social responsibility, but also an effective strategy for growth and market expansion.

Gupy: more than 31 thousand active users use resource for navigation
 

Gupy, the number 1 human capital management platform, aims to boost human potential by making people and businesses thrive together through agile and fair technologies for recruitment, digital admission, training, climate research and performance evaluation.In 2021, with the start of the partnership between Hand Talk and Gupy, translation records were broken. Only 17 days after the installation of the Hand Talk Plugin on the recruiter's website, the 1.4 Million words translated into Libras has been surpassedsoon after, the number grew to more than 16.7 Million words translated, impacting more than 20 thousand people per monthin 2023, Gupy reached the top spot in Hand Talk's ranking of most translated websites.

On the homepage of the site more than 31 thousand active users use the Hand Talk Plugin for navigation. Already on the page of applications, are almost 17 Thousand active users. The tool also stands out on the search page for vacancies in different areas, especially in the health area. Since the beginning of the partnership, Gupy has already translated more than 37.1 million words into Brazilian Sign Language (Libras), consolidating itself as an example of digital accessibility in the recruitment sector.

Of course: inclusive service and more than 260 million words translated on the site

Claro, one of the largest telecommunications operators in Brazil and one of the leaders in the sector in Latin America, is present in all regions of the country, reaching more than 96% of the population in 4,200 municipalities. To expand digital inclusion, the company adopted the Hand Talk Plugin for automatic translation of texts and images with alternative description to the Brazilian Sign Language (Libras). With this initiative, Claro won the 1 Place in the Anatel Accessibility Award in 2020, 2022 and 2023, evaluation promoted by the National Telecommunications Agency (Anatel).
 

Since the beginning of the partnership, Claro has remained in the ranking of the most translated websites by Hand Talk, with more than 260 million words translated by May 2023in addition to implementing the plugin on the site, the company continues to develop inclusive actions and support the cause of digital accessibility, standing out as an example of innovation and social responsibility in the telecommunications sector.

Sodexo: communication with 2 thousand employees with disabilities

French group Sodexo has also successfully implemented the Hand Talk Plugin, making its intranet and website more accessible to employees and customers.With Maya (virtual translator of Hand Talk) translating texts and images for Libras, the company it facilitated communication with approximately 2 thousand employees with disabilities, of whom almost 500 have hearing impairment.

After the first year of partnership, Sodexo expanded its commitment to inclusion through the “Project Maya”, which has consolidated itself as a strategic accessibility initiative.The project was widely disseminated in all communication channels of the company and reinforced with the installation of Maya totems in Sodexo offices in Brazil, promoting awareness and engagement of the entire team.With the use of the plugin, Sodexo expanded its accessibility efforts in processes and connections, becoming a reference in digital inclusion. As a result, the company has conquered the Municipal Seal of Human Rights and it has received excellent assessments in diversity, equity and inclusion, strengthening its image as a leader in corporate accessibility.

Digital accessibility as a competitive advantage

According to the latest report from The World Bank 1 Billion people, or 15% of the world population, are being neglected by commerce, including electronic commerce, due to lack of accessibility, which underscores the importance of companies adopting inclusive practices to expand their businesses and strengthen their brands.By investing in digital accessibility, companies not only expand their reach, but also contribute to a more just and inclusive society.