The units of LWSA 'Bling and Tray 'OD have just entered into a strategic partnership with TikTok for the launch of the TikTok Shop in Brazil.The movement marks an important step in expanding sales channels for retailers and entrepreneurs, by integrating consolidated e-commerce platforms with the dynamic and creative environment of the social network.
With the exponential growth of TikTok, Bling and Tray recognized the opportunity to combine their functionality with the social platform, creating an innovative shopping experience and optimizing the sales process for retailers of all sizes.
Bling is a management system (ERP) aimed at micro and small companies, which offers solutions such as invoice issuance, inventory control, integration with marketplaces and e-commerce platforms, providing a simplified and centralized management of the business. Tray is a complete e-commerce platform, focused on entrepreneurs who want to create and scale their virtual stores, offering advanced customization features, integration with various sales channels and tools to enhance the performance of the shopkeeper.
From now on, retailers using Bling and Tray will be able to connect their e-commerce directly to TikTok Shop DE new platform functionality that allows consumers to make purchases dynamically and fluidly, while interacting with content from brands, creators and influencers. The integration aims to open a new sales channel, providing consumers with an engaging shopping journey within the app itself.
The partnership enables the creation of a product showcase linked to videos created by influencers, promoting the items organically and effectively in the social environment. With the integration of features such as order import, invoice issuance, inventory management and logistics, the solution offers a simple and centralized way to manage sales potential in TikTok.
TikTok Shop is an innovative tool that promises to transform the way people discover and buy products on the platform. Through purchasable videos and live streams performed by brands, sellers and creators, the TikTok community can discover and easily acquire the items they want to buy & download the app.
TikTok Shop seamlessly transitions from content inspiration to product discovery and ultimately to in-app purchase.The innovative and complete e-commerce experience allows brands and sellers to tap into the full potential of TikTok, making today's most engaging content even easier to buy. Discovery shopping is what sets it apart by creating authentic connections between brands, sellers, people and creators.
